Cal Poly Students’ ‘FlipBlock’ Wins Award

Words: Bronzella Cleveland
NCMA 2015 Student Unit Design Competition
Alex Kiefer and Jacob vanDerRoovaart won the 2015 Student Design Competition.

Cal Poly State University students Alex Kiefer and Jacob vanDerRoovaart won the 2015 Student Unit Design Competition with their innovative "FlipBlock" during the National Concrete Masonry Association’s (NCMA’s) Midyear Meeting, August 19 in Montreal.

In this annual NCMA Foundation-sponsored competition, architectural students are challenged with designing a “new” concrete masonry or hardscape unit that can be produced on a block machine or big-board machine.

“Through this process, students learn about the manufacturing process and how to create new block shapes,“ says NCMA Foundation Unit Design Program Chair Frank Werner of Oldcastle Architectural, Inc. “The Foundation has educated more than 3,000 students with this program regarding the design versatility of concrete masonry.  As these young designers continue their education and begin their careers, we want them to keep concrete masonry in the forefront of their works.”

Seven schools participated in the program this year with the top three presenting their block shapes at the Midyear Meeting. In addition to Cal Poly State University, Iowa State University students were awarded second prize and North Carolina State University received third prize.

Click here for more photos of the award winners and participants. To learn more about the annual Student Unit Design Competition, visit the NCMA’s website.

The Benefits of Concealed Lintel Systems in Modern Masonry
June 2026

When looking at iconic structures built throughout history, one of the most recognizable architectural elements is the masonry arch. These arches are not only aesthetically and visually pleasing but also serve as an engineering solution for structural sta

What’s New With CMU: A Closer Look From Ken Rathbun
June 2026

Anyone who’s spending time around CMU jobs today can see the shift. Concrete masonry isn’t just the backup wall; it is the finish on more projects. Thanks in part to the CMU check-off program and a broader focus on design and education, architects and own

Case Study: Kyle Field at Texas A&M
June 2026

The $450 million redevelopment of Texas A&M’s football stadium, Kyle Field, was one of the most high-profile projects in Echelon and Amerimix history. With the renovation, Kyle Field’s capacity increased to 102,733, making it the biggest college stadium i

2026 Masonry Foundation Grants Now Open
June 2026

The Masonry Foundation is dedicated to advancing the masonry industry and is accepting grant applications for 2026. Proposals should have national reach and aim to generate substantial progress within the masonry industry. To explore examples of past gra