Westlake Royal Building Products™ Introduces Haint Blue Color for Royal® Reversible Beadboard/V-Groove Profile

Words: Kriss Swint
Photos: Westlake Royal Building Products


Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE: WLK), announced today the launch of Haint Blue, a new color for its 6” Reversible Beadboard/V-Groove Profile, part of the Royal® Trim & Mouldings line. Inspired by the century-old Southern tradition of painting porch ceilings blue, Haint Blue blends timeless charm with long-lasting performance.

“Color has the power to tell a story, and Haint Blue is one that combines heritage with thoughtful design. Rooted in Southern tradition, this hue brings a sense of comfort and character to outdoor spaces, while the profile’s versatile design meets the needs of both classic and contemporary aesthetics,” said Steve Booz, vice president of marketing at Westlake Royal Building Products. “At Westlake Royal, we’re proud to honor beautiful design traditions while offering durable, low-maintenance solutions that elevate outdoor living.”

With its soft, powdery color, Haint Blue brings a cheerful yet calming and inviting touch to outdoor spaces. The profile’s reversible design allows it to be installed as either classic beadboard or modern V-Groove planking, offering flexibility for a range of architectural styles.

Ideal for outdoor porches, ceilings and soffits, Royal Reversible Beaded Planking is crafted from durable, low-maintenance cellular PVC. It is moisture- and insect-resistant and does not require painting or frequent upkeep. Available in 1/2” x 5-3/4” x 18’ dimensions, installation is seamless due to its hidden nailing systems.

To learn more, visit https://royalbuildingproducts.com/haint-blue.

 
___

About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE: WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.



The Behind-the-Wall Secrets Every Mason Already Knows (But Some Ignore)
March 2026

You’ve been around long enough to know this already: stone doesn’t fail on the face; it fails behind the wall. You can lay the prettiest veneer in the county, but if the prep is junk, that wall’s gonna start telling on you after a couple of winters. Manu

From the Mound to the Mortar: Jon Rauch’s Tall Order in the Masonry Industry
March 2026

In the record books of Major League Baseball, Jon Rauch is a literal giant. At 6 feet, 11 inches, he remains the tallest player to ever step onto a Big League mound. But today, the Olympic Gold Medalist and 11-season MLB veteran isn’t looking for a strike

Case Study: The Scoop
March 2026

Leading UK architecture firm, Corstorphine & Wright, has announced the completion of ‘The Scoop’, a unique concave office building in Southwark, London. The innovative design reuses an existing building and integrates a conical cut-out façade in white gla

Executing Color-Driven Designs Without Compromising Craftsmanship
March 2026

On today’s jobsites, masonry contractors are being asked to do more than install manufactured stone veneer (MSV). They’re being asked to interpret design trends and execute them with precision. Homeowners arrive with curated Pinterest boards. Designers r