General Shale Renews as a Gold

The Mason Contractors Association of America (MCAA) is happy to announce that General Shale will be renewing its Gold partnership in the 2026 Masonry Alliance Program. General Shale's unwavering support plays a very important role in the industry, and we are excited for another successful year together!

General Shale's mission is to remain the preferred solutions provider of building materials in North America, thanks to the enduring quality, energy efficiency, and natural beauty their products offer. Driven by modern and future-oriented innovation, General Shale employees set the standard through a shared commitment to safety, environmental responsibility, and a strong focus on creating the ultimate customer experience.

The Masonry Alliance Program has a permanent cap of 70 companies, and all renewals of current Partners will be finalized by the end of October. Starting November 3rd, all remaining spots will be made available to the industry.
Turning Visualization into Opportunity: How Digital Design Tools Are Supporting Today’s Masonry Contractors
April 2026

Today’s homeowners are taking a proactive approach to planning and design. Before reaching out to a contractor, many clients spend hours researching products, comparing materials, and building inspiration boards online. By the time they request a quote,

Smarter Time Tracking on the Jobsite: Introducing Geofence Notifications and Logging in CrewTracks
April 2026

For masonry contractors, time tracking is more than just a payroll task; it’s a key part of managing crews, understanding job costs, and keeping projects running smoothly. Yet many companies still struggle with one common challenge: making sure employees

Outreach Outlook: Building Momentum Across the Southern Region
April 2026

As April arrives, the pace of our outreach and workforce efforts across the Southern Region reaches a new level of intensity. This is the time of year when our programs, partners, and state collaborators all accelerate at once. SkillsUSA competitions are

Marvelous Masonry: Elbphilharmonie
April 2026

Most people know the Elbphilharmonie for its glass façade and dramatic roofline. From a distance, that’s what defines the skyline in Hamburg’s HafenCity district. But for masonry contractors and suppliers, the real story starts at the base.