MASONRY STRONG Podcast, Episode 36 Recap: Kim Spahn, CEO of the Concrete Masonry Checkoff

Words: Justin Stengel

On this episode of the MASONRY STRONG Podcast, Justin got to sit down for a conversation with Kim Spahn to talk about the Concrete Masonry Checkoff, how Kim first got involved in this industry, and much more.

From Intern to Industry Leader
Kim Spahn’s trajectory in the concrete and masonry industry is a testament to dedication and innovation. Beginning her career as an intern with the Concrete Pipe Association, Kim spent 17 years there before taking on the role of CEO at the Masonry Checkoff. Her journey underscores the power of long-term commitment and curiosity in climbing to leadership positions. She has been at the forefront of an industry traditionally resistant to change, driving it toward new horizons.

The Spark of Innovation
Kim was drawn to the concrete and masonry field by the potential for impactful innovation. The construction industry, known for its reliance on tradition, presents challenges to those wishing to introduce new ideas. However, Kim saw an opportunity to make a significant impact by introducing novel concepts and collaborating to drive the industry forward.

Engineering Roots and Career Shifts
Initially inclined towards architecture, Kim transitioned to civil engineering, where she discovered her aptitude for technical challenges. Her academic partnership with the Pipe Association allowed her to contribute to industry growth through research. Kim’s experience highlights that the construction industry offers ample space for those with a technical bent, providing roles where they can influence growth and implement new strategies.

Collaboration at CMHA
Industry meetings such as CMHA’s serve as vital hubs for networking, mentorship, and innovation. Kim values these gatherings for their diverse and collaborative nature, allowing for engagement across various industry segments. These meetings offer a platform for understanding broader industry trends and shaping future directions.

Bringing the Next Generation Into Masonry
A pressing issue at industry events is the need to attract young talent. With the construction workforce aging, there is a concerted effort to engage new faces. Kim stresses the importance of not only recruiting entry-level talent but also nurturing their growth into influential positions. This approach includes outreach programs targeting schools and unconventional talent pools, ensuring the industry remains robust and adaptable.

Decades of Change and The Checkoff’s Impact
A pivotal development in the industry has been the introduction of the "checkoff" program, aimed at promoting products, supporting education, and increasing market share. Kim played a key role in launching the Masonry Checkoff, a first in the construction industry, offering a strategic framework for driving demand and fostering innovation.

Family Influence
Kim’s family, particularly her father, a mechanical engineer, influenced her career path. Initially starting in architecture, Kim shifted to civil engineering, where her interest in the technical and structural aspects of construction was better suited. Her story emphasizes that skill sets are as crucial as initial interests in determining career paths.

Safety and New Technology in Masonry
Safety is a significant selling point for masonry products, which are among the safest for building resilient, disaster-resistant communities. With technological advancements, the conversation around safety is evolving, focusing on innovations that enhance protective measures and streamline construction processes.

Outside the Industry
Outside of her professional role, Kim embraces Colorado’s outdoor lifestyle, engaging in seasonal activities like snowboarding, mountain biking, and hunting. This lifestyle complements her dynamic professional life, offering a balance of work and leisure.

The Value of Networking and Industry Meetings
Networking across various industry segments is crucial for innovation and growth. Kim highlights the importance of face-to-face interactions at meetings, where collaboration fosters the exchange of ideas and strategies, driving the industry forward.

On the Ground: Mason, Supplier, and Engineer Relationships
Kim enjoys working with masons, suppliers, and engineers, finding value in understanding their craftsmanship and challenges. Early recruitment and education are vital, as demonstrated by programs that introduce high school students to the industry, ensuring a steady influx of skilled professionals.

Workforce Development and Reform Programs
Innovative programs targeting nontraditional labor pools, including those in prisons, offer second chances and address the skilled labor shortage. Kim sees these initiatives as crucial for social impact and industry sustainability.

Vision for the Future
Kim is focused on launching and growing the Masonry Checkoff, viewing it as a catalyst for industry growth. By investing in marketing and education, the checkoff aims to shift perceptions and increase demand for masonry products.

Innovations Shaping the Future
Kim is excited about the "Think Big Campaign," aiming to discover groundbreaking ideas that will propel the industry forward. By leveraging collective industry wisdom, this initiative seeks to uncover innovative strategies for future growth.

Technology in Masonry: 3D Printing and Robotics
Emerging technologies like 3D printing and robotics offer exciting possibilities for the industry. While these advancements promise to boost productivity and extend the careers of skilled masons, Kim emphasizes the continued need for traditional craftsmanship.

Kim’s Role and Leadership Style
As CEO, Kim focuses on strategy and team building rather than hands-on engineering, utilizing her team’s technical expertise to drive initiatives. Her leadership style encourages collaboration and maximizes the potential of her team’s diverse skills.

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Tune into the MASONRY STRONG Podcast every other Thursday on YouTube, Apple Podcasts, and Spotify.



About: The MASONRY STRONG Podcast
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