LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
Concealed Lintels, Exposed Craftsmanship: Navigating High-Detail Brickwork
October 2026

In modern architecture, some of the most striking masonry features are the ones where the structural support is completely invisible. Concealed lintels, floating brick soffits, and intricate column projections create clean, continuous sightlines that high

Shayne Sanders
Technical Talks
Read More
Dust Mitigation in Masonry: Practical Strategies for Safer Job Sites
October 2026

Every day, masonry professionals cut block, grind mortar joints, core drill, mix dry materials, and demolish existing structures. These tasks are fundamental to the trade, but they also generate dust. While dust may seem like an unavoidable part of the jo

Greg Brown
Safety Library
Dust Extraction Systems Silica Safety Sponsored
Read More
General Shale Continues as a Gold Partner in 2027
October 2026

The Mason Contractors Association of America (MCAA) is proud to announce that General Shale will continue as a Gold Partner in the 2027 Masonry Alliance Program.

MAP Partner
MAP Partner
Read More
Unique Industries Kem-O-Kleen Remains a Silver Partner in 2027
October 2026

The Mason Contractors Association of America (MCAA) is pleased to announce that Unique Industries Kem-O-Kleen will remain as a Silver Partner in the 2027 Masonry Alliance Program.

MAP Partner
MAP Partner
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →