LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
Rent or Buy? Making Smarter Mixer Equipment Decisions
November 2026

For masonry contractors, deciding whether to rent or purchase a concrete or mortar mixer involves more than comparing rental rates with purchase prices. Equipment availability, crew productivity, maintenance, and frequency of use can all influence the lon

Abigail Spung Allyssa Costanza
MAP Partner
Read More
Bonding with Masonry 2026: Q4
November 2026

This issue’s questions come from an Engineer and a Masonry Inspector. What questions do you have? Send them to info@masonrymagazine.com, attention: Technical Talk. Q. An Engineer states that he attended a seminar and was told that to design reinforced

David Biggs
Technical Talks
Read More
Acme Brick Company Continues as a Gold Partner in 2027
November 2026

The Mason Contractors Association of America (MCAA) is proud to announce that Acme Brick Company will continue as a Gold Partner in the 2027 Masonry Alliance Program.

MAP Partner
MAP Partner
Read More
Hohmann & Barnard, Inc. Returns as a Cornerstone Partner in 2027
November 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that Hohmann & Barnard, Inc. will return as a Cornerstone Partner in the 2027 Masonry Alliance Program.

MAP Partner
MAP Partner
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →