LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
2025 Masonry Milestones
March 2026

Take a look back at 2025 to see the MCAA’s biggest achievements and most memorable events!

MASONRY STRONG Podcast, Episode 38 Recap: Bob Thomas, CEO of the CMHA
March 2026

On this episode of the MASONRY STRONG Podcast, Justin got to talk with Bob Thomas about his vision with CMHA, how he sees it growing, and where he thinks this industry is heading in the future.

The 2026 MCAA Annual Online Auction
March 2026

The Mason Contractors Association of America is thrilled to announce the 2026 Annual Online Auction, the masonry industry’s premier event for scoring the best equipment at a fraction of costs. Whether you are looking to expand your equipment stockpile or

Brickworks Supply Centers Invite Masons to Register for New “Masons First” Program to Transform Transactional Relationships into Indispensable Partnerships.
March 2026