LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
2026 Masonry Alliance Program Spots Now Open To All Suppliers
November 2025

The Mason Contractors Association of America (MCAA) has officially opened all remaining spots for its 2026 Masonry Alliance Program (MAP) to the public. Following the renewal period for current partners, a limited number of positions are now available.

Read More
The QUIKRETE Companies Continues Its Multi-Tiered Involvement in the 2026 Masonry Alliance Program
November 2025

The Mason Contractors Association of America (MCAA) is happy to announce that The QUIKRETE Companies will reaffirm its significant, multi-level commitment for the 2026 Masonry Alliance Program.

Industry News
Read More
Precision, Performance, and Innovation for Masonry Professionals
November 2025

For many masons and contractors, EZG is synonymous with reliable, durable, and efficient equipment. Tools like the Mud Hog Mixer, the Grout Hog Material Delivery System, and Hog Pumps have become staples on job sites across the country. But behind every p

Abigail Spung
MAP Partner
Read More
AVAILABLE NOW: The GEORGE Wall Evaluation Hardware and Software Kit
November 2025

We're thrilled to announce the launch of the GEORGE Wall Evaluation Kit, a revolutionary all-in-one system built specifically for the entire masonry industry.

Dan Kamys
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →