LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
Restoring Structural Integrity: Reinforcement in Masonry Buildings
August 2026

Masonry, as most of us in the trade know and appreciate, remains one of the most durable and time-tested structural systems in the built environment. Structures built throughout Europe and other parts of the world demonstrate that a masonry building is mo

Kate Vienna
Technical Talks
Brick Historic Restoration Repair & Restoration Restoration
Read More
Designing High-Performance Masonry Envelopes: Selecting the Right Air Barrier System
August 2026

Aric Hutchinson
Technical Talks
Air Barriers
Read More
Beyond the Block: Aesthetic Innovations in CMU Construction
August 2026

Concrete masonry units (CMUs) have long been a mainstay of construction. They are well known as a “tried and true” material with a long history of high-strength structural performance, affordability, ease of assembly, and a long lifecycle. CMU constructio

Peter Roberts
Technical Talks
Block
Read More
The Most Overlooked Profit Center on Your Job Site
August 2026

The real cost of equipment ownership isn't what you pay on day one. It's what happens over the years that follow. The purchase price of a new mortar mixer, grout pump, material handling system, or masonry saw is only part of the investment. What happens

Steve Wheeler
MAP Partner
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →