LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
The Importance of Eye Protection in Masonry
January 2026

There are few stereotypes more iconic than the image of a construction worker wearing a hard hat and safety glasses. Protective glasses are among the most common items worn by workers in the masonry field, second only to the hard hat. According to OSHA, w

Justus Everett
Safety Library
Read More
2026 Skills Challenge and Fastest Trowel on the Block Winners
January 2026

Convention
Read More
Holding History Together: The Art of Lateral Restraint in Masonry Restoration
January 2026

The first thing you notice about an old masonry building isn’t always its beauty. Sometimes it’s the bow in a wall or the way time and the elements have tugged at the mortar joints. Every century-old structure carries its story in cracks, tilts, bows, and

Tiffany Tillema
Technical Talks
Read More
Stone Savvy: Helping Clients Choose Stone with Intent
January 2026

In today’s design environment, clients are surrounded by inspiration, endless images, samples, and styles that make choosing materials feel exciting and overwhelming all at once. Within that sea of options, stone carries weight. It defines first impressio

Sarah Lograsso
MAP Partner
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →