LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
MASONRY STRONG Podcast, Episode 36 Recap: Kim Spahn, CEO of the Concrete Masonry Checkoff
January 2026

On this episode of the MASONRY STRONG Podcast, Justin got to sit down for a conversation with Kim Spahn to talk about the Concrete Masonry Checkoff, how Kim first got involved in this industry, and much more.

From Day One to Long-Term Success: Onboarding Strategies for Contractors
January 2026

The construction industry is facing one of its toughest challenges in decades. Companies are struggling to find enough skilled workers while competing to keep the ones they have. At the same time, projects are becoming more complex, deadlines are tighter,

Finding the Right PPE for Your Work
January 2026

When it comes to PPE, one thing’s for sure: safety isn’t one size fits all. The work you’re doing, where you’re doing it, and even what time of year it is, can all make a big difference in what gear actually works. Price, comfort, and job performance all

Back Injuries: The Real Cost and How to Prevent Them
January 2026

The mention of back injuries makes mason contractors cringe, and for good reason. Masons lift heavy objects every day, all day long. When a person sustains a back injury, it is serious. It affects every part of their life, from their ability to perform wo