LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
HangTite Blended Cement Products Joins the 2026 Masonry Alliance Program as a Gold Partner
November 2025

The Mason Contractors Association of America (MCAA) is excited to announce that HangTite Blended Cement Products has joined the 2026 Masonry Alliance Program (MAP) at the Gold Level.

ONE Spokane Stadium: A Unifying Force in Spokane’s Downtown Core
November 2025

Located in the vibrant arts and entertainment district of Spokane, Washington, ONE Spokane Stadium is a beacon of community, sport, and culture, showcasing the best of multifunctional urban design. Spearheaded by ALSC Architects, the stadium was designed

MCAA And Alan Pettingale Announce Strategic Partnership To Restore America’s Masonry
November 2025

The Mason Contractors Association of America (MCAA) has established a strategic partnership with Alan Pettingale, President and Founder of Specialized Masonry Restoration and creator of the Brick Talk Live podcast and Masonry Restoration Magazine. The par

Westlake Royal Stone Solutions Renews Cornerstone Partnership in the 2026 Masonry Alliance Program
November 2025

The Mason Contractors Association of America (MCAA) is excited to announce that Westlake Royal Stone Solutions will renew its distinguished Cornerstone partnership in the 2026 Masonry Alliance Program.