LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
Restoring the Breath of the Building: The Life-Saving Science Behind Historic Masonry Repairs
July 2026

When I first set out to become a historic preservation and restoration mason, I imagined that most of my trade would involve repairing the effects of old age. Instead, 99 percent of my work is attempting to stabilize and reverse damage caused by recent an

Laying the Foundation for the Future: Workforce Development at the Arizona Masonry Council
July 2026

For generations, masonry has been built on a simple but powerful principle: knowledge passed from one set of hands to the next. In Arizona, the Arizona Masonry Council (AMC) is working to ensure that tradition continues by investing in one of the industr

What Mason Contractors Don't Know Is Costing Them Money
July 2026

Most mason contractors can tell you exactly what a job should cost before it starts. Bid labor hours, material takeoffs, and crew rates per square foot. The numbers are on paper, and they look right. What most can't tell you is whether those numbers held

Preserving Masonry Aesthetics with Concealed Lintel Systems
July 2026

Masonry has long been valued for its ability to create buildings with character, permanence, and visual appeal. Features such as arches, deep reveals, corbelling, and decorative brickwork continue to be popular design elements in modern architecture. Howe