LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
Gables Republic Square & Hotel ZaZa
September 2026

Gables Republic Square / Hotel ZaZa is a 24-story mixed-use boutique hotel and urban residential tower with street-level retail located on a 0.75-acre site in downtown Austin. Camarata Masonry Systems, Ltd. (CMS) was responsible for the supply and instal

The Science of a Straight Line: Why Masonry’s Smallest Decisions Make the Biggest Differences
September 2026

There is a unique phenomenon in construction: the human eye can spot an out-of-plumb wall from 50 yards away across a crowded job site. We might not always be able to explain the exact mathematical deviation without a laser level, but our brains instantly

The Utah Masonry Council's Masonry Education Day
September 2026

The 2026 Masonry Education Day at Interstate Brick in West Jordan is bringing together members of Utah’s architecture, engineering, and construction community for a day focused on education, technical understanding, and workforce development. The event r

MCAA Upstate New York: Regaining Market Share Through Education
September 2026

The Upstate New York chapter of the MCAA was established in 2014 by a dedicated group of both union and non-union masonry contractors, producers, and suppliers who shared concerns about the declining use of masonry. T