LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
Four Home Design Trends Driving Masonry Demand in 2026
July 2026

As design trends continue to evolve, one theme remains consistent throughout 2026: homeowners want spaces that feel intentional, comfortable and enduring. According to Westlake Royal Building Products’ TrendLine platform, today's most influential trends e

Sarah Lograsso
MAP Partner
Sponsored
Read More
The Modern Masonry Saw: Safety, Efficiency, and Smarter Cutting
July 2026

Masonry is a craft built on precision, strength, and durability. At the heart of every successful masonry project is one essential tool: the masonry saw. As technology evolves, so does the role of the saw on the jobsite. Today’s contractors are not just l

Bryant Figueroa
Technical Talks
Read More
Getting the Finish Right on Burnished CMU
July 2026

The wall is complete. The lines are crisp. The coursing is tight, and the burnished CMU delivers exactly the refined appearance the design team envisioned. After weeks of coordination and careful installation, the project is final

Technical Talks
Read More
Argo Community High School Performing Arts Center
July 2026

Argo Community High School is located in Summit, Illinois, just southwest of Chicago’s Midway Airport. In 2016, the Argo Community High School Board of Education and the school’s administration undertook the construction of a new performing

John Cicciarelli
Case Study
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →