LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
Installation Starts Before the First Course
August 2026

Some of the most expensive masonry installation problems begin long before crews arrive onsite. By the time a project reaches the field, many coordination decisions have already been made. Dimensional conflicts, congested reinforcement, specialty materia

Technical Talks
Read More
Designing for Performance: Key Considerations for Efficient, Durable Masonry Projects
August 2026

A successful masonry project starts well before the first stone is set. The craftsmanship on site matters, of course, but many of the decisions that shape the final result are made much earlier—during design, detailing, and material selection. Those choic

Jeff Tew
MAP Partner
Manufactured Stone MAP Partner Stone (Exterior) Stone (Interior)
Read More
Change Orders: Standard Operating Procedure
August 2026

In masonry construction, change orders are not occasional events; they are guaranteed. Drawings do not always match field conditions, specifications can conflict, and real-world construction has a way of exposing gaps in design. At DRP Masonry, we operat

Donnie Williams
Resources
Read More
RFIs: Clarity, Communication and... Hierarchy?
August 2026

In construction, any project starts with drawings. Plans. Schedules. Specifications. Whether we're talking about new construction, additions, or restoration, there is a plan, there is design intent, and a way every piece of a project needs to fit together

Kate Vienna
Technical Talks
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →