LATICRETE SUPERCAP appoints John Forewell as Territory Sales Manager

Words: Ron AdamsLaticrete Supercap, LLC, manufacturer of the revolutionary Laticrete Supercap System, announced it appointed John P. Forewell as territory sales manager for the province of Ontario, Canada.

According to Laticrete Supercap, Forewell brings 15 years of flooring industry knowledge to the company, 11 of which he worked for Daltile Corporation as both commercial sales manager and branch manager. Additionally, he spent four years at Savoia Canada/Iris Group Spa as an architectural and national accounts manager.

"We're excited to have a professional on board like John Forewell, and look forward to his success relative to the company’s growth," said John Sacco, managing director of Laticrete Supercap.
Helical Beaming: Your Top 6 Questions on Installation, Cost, and Limitations
March 2026

Although helical masonry beaming is still an underutilized and relatively unknown method in masonry repair and restoration, the number of questions and requests I get on this topic increases every week, which I view as promising. Helical masonry beaming i

Technical Talks
Read More
Wired for Safety: Electrical Maintenance for Fire Prevention
March 2026

Could your company survive if an electrical failure sparked a fire at your business? Electrical malfunctions cause thousands of non-residential building fires annually.1 Proactive maintenance and action are essential to help safeguard your operations.

Patrick Cunningham
MAP Partner
Read More
The Behind-the-Wall Secrets Every Mason Already Knows (But Some Ignore)
March 2026

You’ve been around long enough to know this already: stone doesn’t fail on the face; it fails behind the wall. You can lay the prettiest veneer in the county, but if the prep is junk, that wall’s gonna start telling on you after a couple of winters. Manu

Rob McKay
Technical Talks
Read More
From the Mound to the Mortar: Jon Rauch’s Tall Order in the Masonry Industry
March 2026

In the record books of Major League Baseball, Jon Rauch is a literal giant. At 6 feet, 11 inches, he remains the tallest player to ever step onto a Big League mound. But today, the Olympic Gold Medalist and 11-season MLB veteran isn’t looking for a strike

Robert Melgaard
Industry News
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →