Montabert extends brand Into North America

Words: Margaret FosterMontabert, a designer and manufacturer of hydraulic demolition and drilling attachments and pneumatic equipment, has completed a transition that extends its brand into North America and replaces the Tramac brand name on select products.

The rebranded products include hydraulic breakers, plate compactors, drilling attachments and pneumatic equipment – which formerly had been branded “Tramac by Montabert.” Now that the Montabert brand is established in North America, the “Tramac” name has been dropped on these Montabert attachments.

“Joint branding on our products introduced the Montabert name to the market without a complete departure from what people were accustomed to,” says Stephane Giroudon, business manager for Montabert North America. “It provided a good foundation for us to move in this direction.”

With the transition to simply “Montabert,” customers and dealers will benefit from a heightened level of product support and service.

“It’s the same great product and exceptional service as before, backed even more by Montabert’s long-standing commitment to innovation and technological leadership,” Giroudon adds. “We are even keeping our iconic green color, which we’ve had since we invented the first hydraulic breaker 50 years ago.”

More important, Giroudon says, customers can rely on Montabert’s ongoing commitment to what customers have come to expect in its products: ease of use, great efficiency, low maintenance costs and unrivaled reliability.
About: Featured
MASONRY STRONG Podcast Episode 4 Recap: Tom Vacala

Tom Vacala's story is as unique as it is inspiring. Born into a large family of 11 kids, Tom's initiation into the world of masonry was practically predestined. With a family deeply rooted in construction—his father a carpenter and his uncle a mason—Tom w

By: Justin Stengel
About: Featured
Read More
Work Trucks Need Hard-working Tires

Whatever you're hauling, whatever job site you're headed to, your work truck needs to be dependable. It’s a vital part of your livelihood. That's why it’s important to check what holds your work truck up, namely the tires. Simply put, the right tires, alo

By: William Groak
Read More
MASONRY STRONG Podcast Episode 3 Recap: Stephen Borg

Learn about how Stephen made his way into politics and how he became the lobbyist for the MCAA. Speaking on what it was like to move from Chicago up to the highest level in Washington D.C. Steven’s journey to becoming a lobbyist was somewhat unexpected. O

By: Justin Stengel
About: Featured
Read More
Glen-Gery Announces 2025 Brick Color of the Year, Silver City

Glen-Gery Corporation, a premier brick manufacturer that is part of Brickworks North America, unveiled its 2025 Brick Color of the Year, Silver City—a multifaceted, monotone, matte grey engobe brick that pulls in design cues from its natural surroundings

By: Kelly Nguyen
About: MAP Partner
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →