Unlock Business Success: Listen to Your Customers

Words: Isa Stein

Sponsored By

In the dynamic landscape of manufacturing, customer satisfaction reigns supreme. Understanding this, successful businesses prioritize active listening to their clients. Harnessing customer feedback is not just a strategy; it's a lifeline. By attentively tuning into their needs, desires, and grievances, companies gain invaluable insights, fostering tailored solutions that elevate satisfaction levels.

From the beginning, the idea was not to build just another scaffold that did basically what all the others did. Trying to challenge older established companies in the marketplace, with the same concepts and products or just trying to outsell them, was not what the industry needed. It needed someone to LISTEN! That's right, listening to the people who knew the most about scaffolding. Listening to those who knew more about building and using scaffolding than anyone. Contractors, masons, tenders, and the people who set it up, are the real EXPERTS.

These EXPERTS suggested hundreds of things. We tried them all and many of these ideas we still implement today. The most Important were:

1. MORE SPACE

  • In the laborer’s area the loading platform needed to be wide enough for a full pallet of material, with the ability to put the guardrails back in place.
  • For Mason's stock. No matter what they were using, they needed more room to stock ahead.

2. CABLES

  • A simpler and better cable system, one that would not tangle, knot or flatten.
  • Strength to safely and legally lift the loads required of daily commercial masonry use.

3. FLEXIBILITY AND USABILITY

“I need something I can use on cut-up jobs."

  • Trying to fit all job site requirements, more than just a straight wall.
  • Fewer parts to do the everyday work.

4. SAFETY AND DURABILITY

Our founder once said, “A mason could destroy an anvil with a rubber hammer!” With this humorous thought, we set out with our engineers, to make our scaffold the STRONGEST and SAFEST in the industry! Simultaneously, having the most USABLE AND MASONRY FRIENDLY DESIGN in the industry.

Listening cultivates trust, forges lasting relationships, and fuels innovation. Engaging with customers builds loyalty, propels brand advocacy, and steers businesses towards growth. EZ Scaffold is committed to the
day-to-day improvement of our products and producing the best scaffold possible. Embrace the transformative power of listening - it's the compass guiding us towards sustained success, and helps make EZ, THE SMARTEST WAY TO THE TOP!

Masonry in the Media: Fenway Park, Trim Castle, & More
February 2026

The settings of films influence the atmosphere of a scene and immerse the viewers in their movie-going experience. From Parisienne train stations to Boston baseball parks, these four masonry-made structures set the scene in the films they were featured in

2026 Masonry Hall Of Fame Nominations Are Open
February 2026

The Mason Contractors Association of America is now accepting nominations for the 2026 Masonry Hall of Fame, brought to you on behalf of the MCAA's Cornerstone Partners. Nominations will close on March 31, 2026.

Outreach Outlook: Celebrating CTE Month and the Madness of Masonry
February 2026

As we settle into February, the masonry industry turns its focus to a celebration that lies at the very heart of our mission: National Career and Technical Education (CTE) Month. For the Outreach & Education Division, this isn't just a date on the calen

Stop Juggling: The Best Way to Master Your Masonry Job Sites
January 2026

You’re in the business of building structures that will stand for generations. Yet, too often, the process of managing the job site feels built on quicksand. Every construction project manager knows the feeling: the constant, fra