Attracting the Younger Generation

Words: Karen HickeyEach month, the Associated General Contractors of America (AGC of America) releases its analysis of U.S. Department of Labor data, with the latest construction employment statistics. And each month, almost without fail, the press release includes a call for more to be done to help attract workers to construction.

In a recent national survey, AGC of America found that “two-thirds of contractors have a hard time finding qualified craft workers to hire.” And this is amid a strong demand for construction.

Part of attracting workers is getting young people interested in the trades, learning from the “veterans” and becoming the next veterans themselves.

The North Carolina Masonry Contractors Association (NCMCA) has just approved the formation of a new subgroup that will focus on the young professional. Similar to the MCAA’s South of 40 program, the core mission of this group will be to provide members the opportunity to learn, become more involved, and introduce a youthful voice into the masonry industry. While vocational programs and various masonry competitions around the country involve the younger generation, there has been very little effort to include those aged 20—40 in monthly meetings, conventions and board meetings.

Brandon Hartsell, Central Region vice president of the NCMCA, is leading this effort in his region. He says we need to develop lasting relationships with younger people, encourage their new ideas and educate the leaders of tomorrow. “In this way,” he says, “the masonry industry will be as solid as the products we promote. If we do not scout the talent and attract a younger generation to this business, how do we ensure it will still be strong in 30 years?”

Along with Brandon, I ask you to consider the following: what is being done in your region? What are you doing to help?
Restoring Structural Integrity: Reinforcement in Masonry Buildings
August 2026

Masonry, as most of us in the trade know and appreciate, remains one of the most durable and time-tested structural systems in the built environment. Structures built throughout Europe and other parts of the world demonstrate that a masonry building is mo

Kate Vienna
Technical Talks
Brick Historic Restoration Repair & Restoration Restoration
Read More
Designing High-Performance Masonry Envelopes: Selecting the Right Air Barrier System
August 2026

Aric Hutchinson
Technical Talks
Air Barriers
Read More
Beyond the Block: Aesthetic Innovations in CMU Construction
August 2026

Concrete masonry units (CMUs) have long been a mainstay of construction. They are well known as a “tried and true” material with a long history of high-strength structural performance, affordability, ease of assembly, and a long lifecycle. CMU constructio

Peter Roberts
Technical Talks
Block
Read More
The Most Overlooked Profit Center on Your Job Site
August 2026

The real cost of equipment ownership isn't what you pay on day one. It's what happens over the years that follow. The purchase price of a new mortar mixer, grout pump, material handling system, or masonry saw is only part of the investment. What happens

Steve Wheeler
MAP Partner
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →