Echelon Masonry Introduces Ashton Brick, Its Latest Line of Artisan Masonry Veneers

Words: Kevin Torok

Echelon Masonry, North America’s leader in architectural masonry products and materials, announces the availability of its newest product line of artisan masonry veneers, Ashton Brick, in select states. Combining a classic brick aesthetic with durable concrete in modern colors, it is a cost-effective yet design-forward solution for commercial builders, contractors and architects.

Ashton Brick masonry veneer is engineered to deliver consistency, style and safety. Its tight concrete texture provides a uniform appearance, enhances durability, and achieves a modern aesthetic, with integrated color throughout the entire unit. Each unit is fire and water resistant and cored for easy handling and installation.

“We’re proud to offer Ashton Brick to our partners and contractors, adding another innovative solution to our portfolio of products,” says Kevin Torok, Vice President of Masonry Sales, Oldcastle APG. “This product combines all the benefits of easy handling, efficient installation and long-lasting durability, making it an ideal choice for professionals seeking a top-quality solution. We’re excited to introduce this to the market and provide architects and builders with one of the safest, most stylish and cost-effective materials.”

Ashton Brick’s composition and quality provide several benefits, along with innovative features including:

  • Modern Colors: Ashton Brick is available in 4 colors – Linen, Desert, Graphite and Almond, making it suitable for a variety of design aesthetics. Its color is also through-body, minimizing waste and installation time. Five additional colors will be added later this year, providing architects and builders with even more options: Midnight, Cool Gray, Buckeye Tan, Thunderhead and Gray Granite.

  • Water Resistant: This masonry veneer is produced with RainBloc GP integral water repellent, which minimizes the risk of water damage. To build a moisture-resistant wall system, contractors can pair Ashton Brick with Amerimix Water Repellent Mortar.

  • Easy Installation: Each unit weighs just 4 lbs. and is made with three cores to ensure simple handling and installation on the job site.

  • Reduced Cost: Concrete masonry units are incredibly cost-effective materials. CMUs are resistant to fire, wind, mold, pests and water damage, reducing repair and maintenance costs over time. Masonry veneer like Ashton Brick can be particularly cost effective compared to traditional brick.

Echelon Masonry currently offers Ashton Brick in Alabama, Georgia, Kentucky, Mississippi and Tennessee. For more information, view Echelon Masonry’s Ashton Brick cut sheet, contact your local Echelon Masonry sales rep, or request a sample.

___

About Echelon Masonry
Echelon Masonry, part of Oldcastle APG, is North America’s leading manufacturer of architectural masonry products and materials. Its offerings include artisan masonry veneers, architectural masonry, insulated wall systems and structural brick. Echelon has provided the masonry industry with a singular go-to source for high-quality architectural masonry products and reliable service partnerships since 2015. For more information, visit EchelonMasonry.com.

About Oldcastle® APG
Oldcastle® APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer’s signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and MoistureShield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; PebbleTec® pool finishes; plus popular brands of landscape and gardening materials. For more information, visit oldcastleapg.com.

About: Industry News
Turning Visualization into Opportunity: How Digital Design Tools Are Supporting Today’s Masonry Contractors
April 2026

Today’s homeowners are taking a proactive approach to planning and design. Before reaching out to a contractor, many clients spend hours researching products, comparing materials, and building inspiration boards online. By the time they request a quote,

Sarah Lograsso
MAP Partner
Read More
Smarter Time Tracking on the Jobsite: Introducing Geofence Notifications and Logging in CrewTracks
April 2026

For masonry contractors, time tracking is more than just a payroll task; it’s a key part of managing crews, understanding job costs, and keeping projects running smoothly. Yet many companies still struggle with one common challenge: making sure employees

Erin Koets
MAP Partner
Read More
Outreach Outlook: Building Momentum Across the Southern Region
April 2026

As April arrives, the pace of our outreach and workforce efforts across the Southern Region reaches a new level of intensity. This is the time of year when our programs, partners, and state collaborators all accelerate at once. SkillsUSA competitions are

Conner Birdsong
Outreach Outlook
Read More
Marvelous Masonry: Elbphilharmonie
April 2026

Most people know the Elbphilharmonie for its glass façade and dramatic roofline. From a distance, that’s what defines the skyline in Hamburg’s HafenCity district. But for masonry contractors and suppliers, the real story starts at the base.

Cass Stern
Marvelous Masonry
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →