General Shale Adds New Products to Architectural Classics Brick Series

Words: Anonymous Anonymous

April 13, 2017 — General Shale has added three new products to its Denver, Colo.-based Architectural Classics brick series — providing builders, architects and designers with soft tones and natural hues for meeting contemporary design trends.

The new brick selections — Honeycomb, Java and Parchment — harness the soft colors provided by rich clays sourced at the base of the Rocky Mountains.

“General Shale is proud to introduce three all-new masonry colors to one of our best-selling brick collections,” says General Shale President and CEO Charles Smith. “These newest products provide homeowners and industry professionals with unique-looking and durable products, and reflect our commitment to meeting the design and fashion needs of the brick industry.”

General Shale’s Architectural Classics Series features 23 modern color options that complement other General Shale products. The collection is suitable for designers and architects to use as a primary cladding or accent layer for residential and commercial projects.


General Shale is one of North America’s largest brick, stone and concrete block manufacturers, supplying a wide variety of masonry materials for residential, commercial and specialty architectural projects.  Throughout the U.S. and Canada, General Shale operates manufacturing facilities in nine states and provinces, in addition to a network of more than 40 retail showrooms and over 300 affiliated distributors across North America. For more information, visit www.generalshale.com.

Chairman’s Message: When Things Don’t Go as Planned
June 2026

Not every day in this business goes the way we planned. Some days, everything lines up. The crew is moving well. Materials are on time. The job is flowing the way you hoped it would. And then there are the other days. The ones where something breaks. T

Fechino Files: Trust Your Subs, Just Document!
June 2026

When I was working for a large masonry contractor, we typically performed masonry work with our own employees. When we would construct large Segmental Retaining Walls, often we would require a subcontractor who had larger equipment for different portions

Marvelous Masonry: Borobudur
June 2026

For masonry contractors and suppliers, few structures offer as much practical insight as Borobudur. Built in the 9th century in Central Java, this massive stone monument remains as one of the most advanced examples of large-scale masonry construction ever

Wrapping Up Our Year And A Look Ahead
June 2026

It is amazing another year has gone by and what a year it has been. We have seen a lot of progress on so many fronts. All of this happens specifically due to the support of our members. Your support this past year is positioning our industry to make huge