General Shale Adds New Products to Architectural Classics Brick Series

Words: Anonymous Anonymous

April 13, 2017 — General Shale has added three new products to its Denver, Colo.-based Architectural Classics brick series — providing builders, architects and designers with soft tones and natural hues for meeting contemporary design trends.

The new brick selections — Honeycomb, Java and Parchment — harness the soft colors provided by rich clays sourced at the base of the Rocky Mountains.

“General Shale is proud to introduce three all-new masonry colors to one of our best-selling brick collections,” says General Shale President and CEO Charles Smith. “These newest products provide homeowners and industry professionals with unique-looking and durable products, and reflect our commitment to meeting the design and fashion needs of the brick industry.”

General Shale’s Architectural Classics Series features 23 modern color options that complement other General Shale products. The collection is suitable for designers and architects to use as a primary cladding or accent layer for residential and commercial projects.


General Shale is one of North America’s largest brick, stone and concrete block manufacturers, supplying a wide variety of masonry materials for residential, commercial and specialty architectural projects.  Throughout the U.S. and Canada, General Shale operates manufacturing facilities in nine states and provinces, in addition to a network of more than 40 retail showrooms and over 300 affiliated distributors across North America. For more information, visit www.generalshale.com.

GEN NXT: Mason Paolini
May 2026

This month, the MCAA got to talk with Mason Paolini, a mason who has a clear passion and talent for the trade he has such high praise for. Read about Mason’s story and why he sees a future in this industry. Mason Paolini’s career began with a simple desi

Marvelous Masonry: Tianjin Zhongshuge Library
May 2026

It is not unusual today for masonry to be treated as a surface decision rather than a structural one. Too often, brick enters a project late in the process, trimmed back by budgets or reduced to a veneer once the “real” building work is finished. The Tian

Fechino Files: Concrete Pavers around a Pool
May 2026

Many folks over the years have placed concrete pavers around their pool as a nice form of decorative pool deck. Early in the 2000’s, I took a class held by the Interlocking Concrete Paver Institute, then known as the ICPI. At the time I attended the class

Chairman's Message: Staying the Course
May 2026

Spring is one of my favorite times of year. There’s energy in the air. Jobs are picking up. Crews are hitting their rhythm. Schedules are filling up. You can feel momentum building again. And every year around this time, I find myself thinking about con