General Shale Adds New Products to Architectural Classics Brick Series

Words: Anonymous Anonymous

April 13, 2017 — General Shale has added three new products to its Denver, Colo.-based Architectural Classics brick series — providing builders, architects and designers with soft tones and natural hues for meeting contemporary design trends.

The new brick selections — Honeycomb, Java and Parchment — harness the soft colors provided by rich clays sourced at the base of the Rocky Mountains.

“General Shale is proud to introduce three all-new masonry colors to one of our best-selling brick collections,” says General Shale President and CEO Charles Smith. “These newest products provide homeowners and industry professionals with unique-looking and durable products, and reflect our commitment to meeting the design and fashion needs of the brick industry.”

General Shale’s Architectural Classics Series features 23 modern color options that complement other General Shale products. The collection is suitable for designers and architects to use as a primary cladding or accent layer for residential and commercial projects.


General Shale is one of North America’s largest brick, stone and concrete block manufacturers, supplying a wide variety of masonry materials for residential, commercial and specialty architectural projects.  Throughout the U.S. and Canada, General Shale operates manufacturing facilities in nine states and provinces, in addition to a network of more than 40 retail showrooms and over 300 affiliated distributors across North America. For more information, visit www.generalshale.com.

Terminations: The Hardest Part of Leadership
May 2026

Throughout my career, I’ve faced a wide variety of challenges, some technical, some interpersonal, and many that forced me to adapt quickly. These days, most of my work is behind a computer in an office, but the lessons I’ve learned apply wherever I go.

The Compliance Shield: Navigating the New Standards of Field Oversight
May 2026

The modern job site is undergoing a quiet but significant transformation. While the physical act of laying a block remains the core of the trade, the environment surrounding that work is becoming increasingly data-driven. We are moving away from the era o

When GEORGE Met BOB: Ironsite Is MCAA's First AI-Centered Cornerstone Partner
May 2026

Earlier this year at World of Concrete, I taught the AI Test Drive class and gave attendees an early look at GEORGE 3.0, which we're set to release later this year. As I was wrapping up the session and people were still asking questions, the team from Iro

Ironsite Joins Masonry Alliance Program as Newest Cornerstone Partner
May 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that Ironsite will be joining the Masonry Alliance Program (MAP) at the Cornerstone level.