General Shale Adds New Products to Architectural Classics Brick Series

Words: Anonymous Anonymous

April 13, 2017 — General Shale has added three new products to its Denver, Colo.-based Architectural Classics brick series — providing builders, architects and designers with soft tones and natural hues for meeting contemporary design trends.

The new brick selections — Honeycomb, Java and Parchment — harness the soft colors provided by rich clays sourced at the base of the Rocky Mountains.

“General Shale is proud to introduce three all-new masonry colors to one of our best-selling brick collections,” says General Shale President and CEO Charles Smith. “These newest products provide homeowners and industry professionals with unique-looking and durable products, and reflect our commitment to meeting the design and fashion needs of the brick industry.”

General Shale’s Architectural Classics Series features 23 modern color options that complement other General Shale products. The collection is suitable for designers and architects to use as a primary cladding or accent layer for residential and commercial projects.


General Shale is one of North America’s largest brick, stone and concrete block manufacturers, supplying a wide variety of masonry materials for residential, commercial and specialty architectural projects.  Throughout the U.S. and Canada, General Shale operates manufacturing facilities in nine states and provinces, in addition to a network of more than 40 retail showrooms and over 300 affiliated distributors across North America. For more information, visit www.generalshale.com.

What Mason Contractors Don't Know Is Costing Them Money
July 2026

Most mason contractors can tell you exactly what a job should cost before it starts. Bid labor hours, material takeoffs, and crew rates per square foot. The numbers are on paper, and they look right. What most can't tell you is whether those numbers held

Preserving Masonry Aesthetics with Concealed Lintel Systems
July 2026

Masonry has long been valued for its ability to create buildings with character, permanence, and visual appeal. Features such as arches, deep reveals, corbelling, and decorative brickwork continue to be popular design elements in modern architecture. Howe

The Sync Up: Aligning Schedule, Labor, and Logistics in Masonry
July 2026

A masonry contractor is only as good as the crew standing on the staging. You can source the highest-grade block, line up the perfect mix, and have every submittal approved weeks in advance, but production ultimately depends on the stamina, skill, and phy

Color Trends Shaping Today’s Masonry Projects
July 2026

Homeowners today are coming into projects with a lot more opinions than they used to have. Between social media, home shows and contractor sites, most customers already have a look in mind before you even quote the job. For masonry contractors, having a