BY POPULAR DEMAND: Masonry Alliance Program Website Is Now Live, Remaining Availability Opens At Midnight

Due to the volume of inquiries we've received, the Mason Contractors Association of America (MCAA) has launched the dedicated website for its upcoming Masonry Alliance Program (MAP) early. The site contains interactive and printable information designed to help suppliers decide where they best fit within the $33 billion industry. The MAP kicks off in 2024, and does not affect mason contractor members of the MCAA. Availability will open to suppliers beyond current MCAA Strategic and Corporate Partners at midnight tonight. Please pardon our dust as we finish up a few, small adjustments to the site.

This program sets a cap of 70 total companies spread across four tiers of increasing industry immersion. The MAP will replace the MCAA’s existing Strategic and Corporate Partnerships at the end of the year. Unlike the current Strategic and Corporate Partnerships, product categories will not be blocked in the MAP. The only cap will be on the number of companies per tier and overall. From 2024 onward, the Alliance Program will become the only way for suppliers to reach mason contractors through MCAA events, publications, social media, email, sponsorships, presentations and more.

“Via this program, from planning to budgeting, the MCAA will connect Alliance Members with contractors in ways never done before. These companies, particularly at the Cornerstone and Platinum levels, are well positioned to remain or become industry thought leaders,” said Todd Fredrick, MCAA Director of Development. “No matter the tier, all 70 companies will get unparalleled exposure. It’s a flat monthly rate, and we will bring on a dedicated Relationship Manager to ensure that each company is making the most out of their commitment.” 

The Masonry Alliance Program opened for verbal commitments from current MCAA Partners in the first half of June. The program’s remaining availability will expand at midnight tonight. Billing and benefits will not start until 2024– all that is needed to secure a spot is a verbal commitment. 

“Many of our most active supporters have been involved since the Alliance Program’s inception. Our dialogue has been overwhelmingly positive. Over half of our current MCAA Partners have already committed to some level of the MAP, which is the ultimate sign of confidence. As we expand to the 70-company capacity, we can’t wait to welcome additional suppliers to a new level of industry immersion with us,” said Dan Kamys, MCAA Director of Content.