Sarah Lograsso

As Director of Marketing and Portfolio Management for Westlake Royal Stone Solutions, Sarah has successfully coupled her design talents with business acumen to refresh, refine and distinctly position five standout brands—including Cultured Stone and Eldorado Stone—in the North American market and abroad. She continues to provide design direction for the brands’ variety of best-selling modern profiles and trend-forward color palettes while enhancing the prestige of the category among masons, builders, designers, architects and consumers.

Roles


Westlake Royal Stone Solutions


Employee

We offer five industry-leading brands of architectural stone veneer that redefine versatility for any project....


Westlake Royal Stone Solutions


Employee

We offer five industry-leading brands of architectural stone veneer that redefine versatility for any project....


Cultured Stone


Employee

More than five decades ago, we founded the manufactured stone veneer industry. Today, we’re proud of remaining our industry’s undisputed leader while meeting impressive environmental standards. With our stamp literally applie...


Eldorado Stone, LLC


Employee

For more than 50 years, Eldorado Stone has pushed the boundaries of possibilities, harnessing nature’s power and creativity to design a collection of premium architectural stone and brick veneer profiles. We are moved by natu...


Stone Savvy: Helping Clients Choose Stone with Intent
January 2026

In today’s design environment, clients are surrounded by inspiration, endless images, samples, and styles that make choosing materials feel exciting and overwhelming all at once. Within that sea of options, stone carries weight. It defines first impressio

Manufactured Stone Veneer Trends for 2026: What’s Next in Stone & Masonry Aesthetics
December 2025

As design trends evolve, stone and masonry continue to stand at the intersection of artistry, performance, and innovation. For 2026, manufactured stone veneer (MSV) is emerging as one of the most dynamic materials in the exterior and interior design space

Shelter for the Storms: Elevating Homes with Durable, High-End Masonry
October 2025

The mark of a successful project isn’t just exceptional craftsmanship; it’s the ability to manage the work efficiently and keep it on track. When it comes to manufactured stone veneer (MSV), efficiency is critical. From preparing substrates and managing m

Strength, Style, and Staying Power: The Impact of Stone Veneer in Commercial Design
October 2025

Stone has always signified strength, permanence, and sophistication. In commercial environments, those qualities go beyond design and directly shape how a business is perceived. A lobby, storefront, or even a single feature wall can become the first chapt

Building With Feeling: Emotional Design in Masonry and Construction
July 2025

Today’s homes, workplaces and outdoor spaces aren’t just made to look good or work well; they’re built to evoke a feeling. Whether it’s the welcoming curve of a brick

Curb Appeal That Pays Off: Helping Homeowners Invest Wisely with Stone Veneer
July 2025

As a building professional, you know that first impressions start at the curb, and that homeowners are increasingly looking to elevate their homes’ exteriors in ways that are both beautiful and smart. There’s always an opportunity to help clients make inf

Built to Entertain: A Mason’s Role in Crafting Custom Home Bars
July 2025

Summer is here, and backyard gatherings are officially back on the calendar. It’s the time when homeowners want to bring entertaining experiences to the home with dedicated spaces that are both custom and high-end

Architectural Impact: Elevate Exteriors and Interiors with Manufactured Stone Veneer
June 2025

Cultured Stone’s Hewn Stone in Arctic Whether indoors or out, the right material choice can take an ordinary space and turn it into something extraordinary. Manufactured stone veneer (MSV) offers a powerful way to elevate home environments, translating t

Westlake Royal Building Products™ Celebrates Multiple Wins in NAHB’s The Nationals Awards
June 2025

Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), is proud to announce that its Newpoint® Concrete Roof Tile and Eldorado Stone® brands were featured in multiple projects honored in the National Association of Home Builde

Westlake Royal Building Products Expands Stone Solutions
March 2025

Westlake Royal Building Products unveiled new products at the 2025 International Builders’ Show across their stone solutions brands, including launches from Versetta Stone, Eldorado Stone, Dutch Quality Stone, and StoneCraft.

Incorporating Nature Into Your Projects
March 2025

Key Strategies for Biophilic Design To create spaces that are visually and emotionally appealing, incorporating natural elements within interior spaces is fundamental. Luxury spas often use stone and wood to create calming environments, a principle easil

Bring Depth and Character to Any Space with Stone Accents
December 2024

Transforming spaces with warmth, character and a touch of rustic charm doesn’t always require a complete overhaul, but can be quickly and efficiently achieved with manufactured stone veneer (MSV). Whether your customers are looking to elevate the look of

Dutch Quality StoneTM debuts first brick profile, Handformed Brick™, in three colorways including the new Snowpack™
October 2024

Westlake Royal Building ProductsTM (“Westlake Royal”), a Westlake company (NYSE:WLK) announces Handformed Brick™, a new, elevated tumbled brick profile from Dutch Quality Stone, available in three colorways including the newest addition, Snowpack™, a sere

Incorporating Nature Into Your Projects
August 2024

As technology dominates our daily lives, the yearning to stay connected with the natural world intensifies. This is the essence of the biophilia hypothesis, which posits that humans have an intrinsic affinity for nature. Research supports this, showing th

Complementing Regional Architecture with Manufactured Stone and Brick Veneer 
June 2024

In the realm of home building and design, the allure of stone and brick is undeniable. These timeless materials have long been valued for their durability, versatility and aesthetic appeal, lending strength and charm to wide-ranging commercial

Built for the Brave: Patriot Point In Maryland Offers a Rustic Retreat for Recovering Service Members, Their Families and Caregivers
June 2024

For those who have fought to defend liberty for the United States and other areas of the world, the residual battle scars are often both physical and psychological, and they last for a lifetime. But amongst grueling rehabilitation and therapy, these servi