Winning with Homeowners: 3 Tools To Give You The Edge

Words: Rob McKay

In today's fast-paced world, masonry professionals are increasingly turning to technology to streamline their workflows and stay ahead of the competition. With the right tools at your fingertips, winning new jobs has never been easier. 

By harnessing the power of  technology including your own smartphone, you can not only improve your efficiency but also enhance the customer experience and win on the go. Let’s explore three key digital tools that can transform the way the masonry industry operates. By using visualization tools, stone calculators and building a robust social media presence,  you can be sure to win jobs from day one. 

  1. Utilize Visualization Tools: Seeing is Believing

Stand out from the competition by enhancing your quotes with before-and-after visuals with tools like Toro Stone’s visualizer. These innovative tools can transform your quotes from simple documents into engaging visual experiences that better communicate the value and vision of your work. Best of all, you can create visual experiences straight from your smartphone. By allowing your clients to see their project’s potential outcomes, you are also enhancing their understanding and excitement for the work. 

First impressions are crucial in this market, so make your’s powerful by leveraging visualization tools to bring projects to life before their eyes. Here are a few ways you can integrate this tool into your sales strategy:

  • On the site: For clients who would like to see how a product colorway or texture would look on a sample home or in a simple situation, you can use Toro’s visualizer tool right on your smartphone. For more complex projects, we recommend using a laptop or larger device to edit the photo as it can be difficult to view and manipulate with a smartphone’s smaller keys and screens. Even bringing a laptop or tablet to the site can help you win over a client with technology.
  • Interactive Kiosks: Establish interactive kiosks at your business locations where clients can actively engage with the visualizer to see the impact different stones and color combinations can have on a project’s aesthetic.
  • Staff Training: Ensure your team can guide clients through the visualizer. Well-trained employees can assist clients in exploring a variety of design possibilities, helping them reimagine their spaces, from creating feature walls to transforming home exteriors.
  • Website Integration: Embedding a link to Toro’s Visualizer on your website allows clients to start their design exploration from home. 
  1. Document Your Projects To Showcase & Inspire

It can be easy to forget when the job is done at the end of the day, and you’re ready to head home, but taking pictures of your completed projects is essential. Visual storytelling is a powerful tool. Take photos at each stage of the project. Share these visuals on social media and your website to showcase the quality and versatility of your work. It is also valuable for documentation in case of future disputes or for homeowner records. The adage “seeing is believing” rings particularly true here; providing tangible examples of your process and completed work highlights the quality and diversity of your offerings and inspires and attracts potential clients.

  1. Leverage Social Media To Build Your Brand

In today’s digital age, establishing a presence on platforms like Instagram to showcase your work, share progress photos, and gather testimonials is indispensable. It serves as a portfolio and builds credibility and trust with potential clients.

A robust social media presence does more than display the quality and scope of your projects; it also creates a dynamic platform for attracting new clients and engaging with your community. Not only will this serve as a way for you to attract new potential clients, but showcasing your social media and body of work to a client on site can help build rapport and establish trust with a potential client. 

By sharing your social media presence with potential clients you can ensure that they can see past job photos, testimonials and who you are as a person, at a quick glance. Your social media presence is a great way to win jobs.

4. Provide Prompt and Accurate Quotes with a Online Calculator
We all know that providing a quick and accurate quote is one of the best ways to win a job on the site. Accuracy in material estimation is crucial for any masonry project. Toro Stone's stone calculator helps simplify this task by providing accurate calculations of the materials needed based on the project's dimensions. The best part about this tool is that it can be done straight from your smartphone. By simply following the inputs you can receive an accurate estimate about how much material you may need in less than 5 minutes allowing you to return to a client with a quote almost immediately. This can significantly reduce waste and cost overruns, ensuring projects stay within budget and timelines. With this tool, you can quickly provide clients with cost estimates during initial discussions, which can expedite the decision-making process and help you secure jobs more efficiently.

By  implementing these tools into your workflow, you’ll position yourself as a resource in the masonry space, capable of delivering outstanding results and ensuring an exceptional experience for your clients from start to finish. And high levels of satisfaction among clients lead to repeat business and positive referrals. It’s a win-win.

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