Incorporating Nature Into Your Projects

Words: Sarah Lograsso

As technology dominates our daily lives, the yearning to stay connected with the natural world intensifies. This is the essence of the biophilia hypothesis, which posits that humans have an intrinsic affinity for nature. Research supports this, showing that biophilic design can reduce stress, lower heart rates and blood pressure, and enhance creativity, productivity and overall well-being. 



Key Strategies for Biophilic Design
To create spaces that are visually and emotionally appealing, incorporating natural elements within interior spaces is fundamental. Luxury spas often use stone and wood to create calming environments, a principle easily applied to homes and offices. Manufactured stone veneer products offer an excellent way to bring nature indoors: these products embody the look and feel of natural stone while providing color and texture versatility and easy installation. Additionally, botanical prints, nature-inspired murals, and sustainably manufactured wood products can further enhance the natural aesthetic of any space. 



In addition to material selections, natural light is essential in any space, contributing to reduced stress levels and healthier sleep patterns. Maximizing natural light through windows, light wells, and opening glass wall systems can significantly enhance interior environments. These features not only bring in natural light but also provide views and breezes that connect the indoors with the outdoors. For instance, large corporate office redesigns have shown that increased access to natural light and elements from the outside world can lead to deeper focus, creativity, and productivity among employees.

Embrace colors and textures to provide direct and indirect connections to nature. Stone veneer placed on walls, fireplaces and architectural accents brings nature-inspired hues and textures to interior and exterior spaces, while offering more creative control to complement both the natural environment and existing building structures. Additionally, plants, living walls, and other natural elements can introduce color, texture, and even natural aromas, enhancing the sensory experience of a space.



Biophilic Design in Action
This textural kitchen transformation project (shown in the photos below), designed by Aurora Design Group, showcases how incorporating natural elements can enhance a space. This transformation was done with Cultured Stone’s Wheaton Country Ledgestone profile, a stone veneer profile that is known for its earthy tones and rugged texture. 

The designers chose this stone to create a focal point that not only complements the white cabinetry but also brings a touch of nature indoors. The use of natural materials in this project aligns perfectly with the principles of biophilic design, providing a connection to the outdoors and fostering a calming, welcoming atmosphere.

Aurora Design Group noted that biophilic accents, such as the use of stone, help to soften the space and provide a visual contrast to the sleek, modern elements, enhancing the overall aesthetic and functional experience of the kitchen.

 

Benefits for Building Professionals 
For building professionals, incorporating biophilic design principles can significantly enhance the appeal and functionality of your projects. By sourcing sustainably manufactured materials that reduce environmental costs and promote faster, more efficient installations, you not only meet the growing demand for green building practices but also offer clients creative, customizable solutions.

About Sarah Lograsso 
As Director of Marketing and Product Design for Westlake Royal Stone Solutions, Sarah has successfully coupled her design talents with business acumen to refresh, refine and distinctly position five standout brands—including Cultured Stone and Eldorado Stone—in the North American market and abroad. She continues to provide design direction for the brands’ variety of best-selling modern profiles and trend-forward color palettes while enhancing the prestige of the category among masons, builders, designers, architects and consumers. 
About: Stone Savvy
The New Equation for Masonry Profit: Predictable Hardware and Proven Data
July 2026

The masonry industry is built on tradition, but modern growth requires a shift from guesswork to absolute certainty. When we talk about the philosophy that you cannot improve what you do not measure, we are looking at the literal minutes and manpower lost

Erin Koets Shayne Sanders
Build Smart
MAP Partner
Read More
The Walls We Build
July 2026

As masons, we spend our careers building walls. We build them with brick, block, stone, and mortar, and we take pride in making them straight, strong, and built to last. But over the years, I’ve learned there is another kind of wall we build—the walls we

Kent Huntley
Chairman’s Message
Read More
Owen Heimbach
July 2026

This month, the MCAA had the pleasure of speaking with SkillsUSA First Place Winner Owen Heimbach, a young mason just starting out whose enthusiasm for bricklaying is truly contagious. His passion for the craft was evident throughout our interview.

Justin Stengel
GEN NXT
Read More
Backfill Your Foundation
July 2026

I’ve been noticing an uptick in a very specific kind of application lately, and once you see the pattern, you can’t unsee it. The résumé usually reads like a family photo album. “Started helping my dad when I was 15.” “Worked summers, then full time.” “R

Corey Adams
Building More
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →