Bring Depth and Character to Any Space with Stone Accents

Words: Sarah Lograsso

Transforming spaces with warmth, character and a touch of rustic charm doesn’t always require a complete overhaul, but can be quickly and efficiently achieved with manufactured stone veneer (MSV). Whether your customers are looking to elevate the look of their home's interior or exterior, this versatile material is a go-to for adding texture and dimension.

MSV is known for being cost-effective, lightweight and easy to install, making it a popular choice among homeowners and designers alike. Best of all, the impact you can achieve with even a small “accent” application of MSV is guaranteed to be dramatic. From cozy fireplace surrounds to striking accent walls, here are some ways to infuse the organic beauty of stone and elevate any space.



Cultured Stone’s Pro-Fit Alpine Ledgestone in Winterhaven.

Create a Bold Kitchen Accent Wall
Is your customer wanting to add organic vibrancy to their kitchen? Recommend the addition of a stone accent wall. Whether it's for a backsplash, eat-in area or an open shelving backdrop, MSV offers endless combinations of textures and colors. For a cohesive look, consider tying in color tones that already exist in the kitchen. For example, subtle taupe and bronze hues can complement a prominent butcher block island, while eggshell and ivory tones pair perfectly with white shaker cabinets.



Eldorado Stone’s RoughCut in Casa Blanca.

Design with Nature in Mind
Incorporating natural elements into a home can create a calming, multi-sensory environment that fosters a connection to nature. Stone veneer accent walls are a simple way to bring this nature-inspired aesthetic into living spaces. With the ability to customize colors and textures, you can help your clients create rooms that blend seamlessly with existing decor, while also offering creative freedom for future updates.



Cultured Stone’s Country Ledgestone in Wheaton.

Blur the Boundaries Between Indoors and Outdoors
Manufactured stone veneer can help create a seamless transition between the comfort of indoor living and the natural beauty of outdoor landscapes. Let a beautiful stone veneer flow from a living room or foyer to an outdoor patio or kitchen area, creating continuity that makes a space feel larger and more connected. Stone-clad features like fireplaces or outdoor walls add texture and offer a warm, inviting atmosphere that leaves a lasting impression.



Cultured Stone’s Sculpted Ashlar in Echo Ridge.

Masonry is one of the most beloved and versatile trades for a variety of reasons, not the least of which is its capacity for helping to define—or redefine—any space. In many ways, it represents the best blend of art and craft in the building industry, which is why stone and brick have been used for millennia to help project stand out with timeless allure, strength and a sense of permanence.

Simply put, using stone veneer can transform any space into a warm, inviting retreat, combining beauty with practical design for your customers.

About Sarah Lograsso
As Director of Marketing and Product Management for Westlake Royal Stone Solutions, Sarah has successfully coupled her design talents with business acumen to refresh, refine and distinctly position five standout brands—including Cultured Stone and Eldorado Stone—in the North American market and abroad. She continues to provide design direction for the brands’ variety of best-selling modern profiles and trend-forward color palettes while enhancing the prestige of the category among masons, builders, designers, architects and consumers.




About: MAP Partner
Dutch Quality StoneTM debuts first brick profile, Handformed Brick™, in three colorways including the new Snowpack™

Westlake Royal Building ProductsTM (“Westlake Royal”), a Westlake company (NYSE:WLK) announces Handformed Brick™, a new, elevated tumbled brick profile from Dutch Quality Stone, available in three colorways including the newest addition, Snowpack™, a sere

By: Sarah Lograsso
Read More
Pinnacle and Tucker Design Awards to Combine in 2025

The Natural Stone Institute is pleased to announce that beginning with the 2025 Call for Entries, the Tucker Design Awards will be partnered with the Pinnacle Awards program. Both awards will be given annually beginning in 2026. This streamlined approach

By: Amy Oakley
Read More
Brick Remains Top Choice Among Architects & Homeowners, Glen-Gery Survey Reveals

In advance of National Architecture Day on November 1, 2024, Glen-Gery, a premier brick manufacturer that is part of Brickworks North America, released “Trends in Design and Renovation: A Comparative Study Among Homeowners and Architects,” a national surv

By: Stacey Bollinger
Read More
Strengthening the Foundation: Recruitment Strategies for Masonry Companies Amid Employee Shortages

In today’s construction landscape, masonry companies are facing an increasingly pressing challenge: the shortage of skilled labor. This shortage is not just a minor inconvenience but a significant hurdle that threatens the industry's growth and sustainabi

By: Tiffany Tillema
About: Featured
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →