MarApr 2008: From the Publisher – Building relationships

by John Llewellyn

John Llewellyn, publisher In 2007, Lionheart Publishing celebrated its 20th anniversary as a custom and contract publisher. Currently, Lionheart publishes seven national magazines, including three titles for the construction industry. To learn more about the company, visit  www.lionhrtpub.com.	John Llewellyn, publisher In 2007, Lionheart Publishing celebrated its 20th anniversary as a custom and contract publisher. Currently, Lionheart publishes seven national magazines, including three titles for the construction industry. To learn more about the company, visit  www.lionhrtpub.com.
John Llewellyn, publisher In 2007, Lionheart Publishing celebrated its 20th anniversary as a custom and contract publisher. Currently, Lionheart publishes seven national magazines, including three titles for the construction industry. To learn more about the company, visit  www.lionhrtpub.com.

I’m pleased to report that since our debut at the World of Concrete / World of Masonry in Las Vegas earlier this year, Masonry Design and Lionheart Publishing, Inc., have received a very enthusiastic reaction from you, our inaugural subscribers, and from many suppliers and contractors who not only want to know more about the possibilities for masonry, but want to advertise their products to you. I trust that as word gets out on this new magazine, more companies will want to use Masonry Design to market their services to you, the architects and engineers.

But this publication isn’t just about selling ads. Our goals are to develop a coordinated and consistent voice for the entire masonry industry – from initial design to maintaining finished projects – so that masonry remains a competitive building material into the future. And if your firms already are designing and building with masonry, you are playing a crucial role in proving the benefits of using masonry materials in building structures, interiors and landscapes.

Additionally, we endeavor to build upon our relationships with various professional masonry associations and organizations, and to reach out to other industry-related groups and companies. One way we’re doing this is by offering these groups the chance to sponsor subscriptions for their members and clients or business partners. Through this program, associations/company names and logos are printed on the cover of each bi-monthly issue sent to their membership/client list, letting the recipients know that the magazine was sent to them compliments of a particular association or company. Benefits of the program to the sponsoring organizations include: providing a valuable reference tool to members, increased brand recognition, building member/customer loyalty and more.

Many readers will see that the program is in full swing with this issue, with several regional groups providing copies of Masonry Design to their members. If you would like to learn more about this program for your members, clients and business partners, contact Kelly Millwood at 770.431.0867, ext. 215 (toll-free: 888.303.5639), or via e-mail at kelly@lionhrtpub.com.

And as the individuals and firms whose decisions to design with masonry affects the entire masonry industry directly, your participation and support of Masonry Design is crucial as well. Tell us about projects you’re working on, give us your opinions on issues that are important to you and the industry, let us know about new products being tested or introduced, and inform us of anything else going on that you see as pertinent to this industry.

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