Survey: Brick is Homeowners’ Material of Choice

Words: Bronzella Cleveland

Survey: Brick is Homeowners’ Material of Choice

According to a recent Harris Interactive poll, conducted on behalf of Boral Bricks, most Americans prefer brick to other types of exterior cladding.

Via an online survey, Harris polled more than 2,000 people around the nation (69 percent claiming to be homeowners). Of those people, 59.3 percent said they prefer brick to vinyl siding, stucco, fiber cement and other siding materials for homes. Additionally, Harris reported that the heaviest concentration of homeowners in the survey who prefer brick (43 percent) live in the South.

“This research shows brick is still the overwhelming choice for homeowners who have a say in their exterior cladding,” said Boral President, Bob Kepford. “…Brick has also proven to help homes increase in value, which is important with slower real estate appreciation expected in the future.”

For complete details on the survey, click here

Beyond the Block: Aesthetic Innovations in CMU Construction
August 2026

Concrete masonry units (CMUs) have long been a mainstay of construction. They are well known as a “tried and true” material with a long history of high-strength structural performance, affordability, ease of assembly, and a long lifecycle. CMU constructio

The Most Overlooked Profit Center on Your Job Site
August 2026

The real cost of equipment ownership isn't what you pay on day one. It's what happens over the years that follow. The purchase price of a new mortar mixer, grout pump, material handling system, or masonry saw is only part of the investment. What happens

Installation Starts Before the First Course
August 2026

Some of the most expensive masonry installation problems begin long before crews arrive onsite. By the time a project reaches the field, many coordination decisions have already been made. Dimensional conflicts, congested reinforcement, specialty materia

Designing for Performance: Key Considerations for Efficient, Durable Masonry Projects
August 2026

A successful masonry project starts well before the first stone is set. The craftsmanship on site matters, of course, but many of the decisions that shape the final result are made much earlier—during design, detailing, and material selection. Those choic