Survey: Brick is Homeowners’ Material of Choice

Words: Bronzella Cleveland

Survey: Brick is Homeowners’ Material of Choice

According to a recent Harris Interactive poll, conducted on behalf of Boral Bricks, most Americans prefer brick to other types of exterior cladding.

Via an online survey, Harris polled more than 2,000 people around the nation (69 percent claiming to be homeowners). Of those people, 59.3 percent said they prefer brick to vinyl siding, stucco, fiber cement and other siding materials for homes. Additionally, Harris reported that the heaviest concentration of homeowners in the survey who prefer brick (43 percent) live in the South.

“This research shows brick is still the overwhelming choice for homeowners who have a say in their exterior cladding,” said Boral President, Bob Kepford. “…Brick has also proven to help homes increase in value, which is important with slower real estate appreciation expected in the future.”

For complete details on the survey, click here

Brick Staining Dos and Don'ts: Managing Modern and Historic Masonry Construction
September 2026

Every mason contractor has encountered it, or will. A replacement brick arrives from a different production run. A cast stone repair patch or perhaps a darker panel stands out against the surrounding installation. Mortar color varies unexpectedly. A clea

Gables Republic Square & Hotel ZaZa
September 2026

Gables Republic Square / Hotel ZaZa is a 24-story mixed-use boutique hotel and urban residential tower with street-level retail located on a 0.75-acre site in downtown Austin. Camarata Masonry Systems, Ltd. (CMS) was responsible for the supply and instal

The Science of a Straight Line: Why Masonry’s Smallest Decisions Make the Biggest Differences
September 2026

There is a unique phenomenon in construction: the human eye can spot an out-of-plumb wall from 50 yards away across a crowded job site. We might not always be able to explain the exact mathematical deviation without a laser level, but our brains instantly

The Utah Masonry Council's Masonry Education Day
September 2026

The 2026 Masonry Education Day at Interstate Brick in West Jordan is bringing together members of Utah’s architecture, engineering, and construction community for a day focused on education, technical understanding, and workforce development. The event r