Laticrete Expands Restoration and Decorative Product Lines with Acquisition of L&M Construction Chemicals

Words: Bronzella Cleveland

Laticrete International, Inc., has acquired L&M Construction Chemicals, Inc. (L&M). The acquisition will provide Laticrete customers access to new products and technologies while expanding the company's presence in the restoration and decorative concrete category. Headquartered in Omaha, Neb., L&M produces a diverse line of concrete construction chemicals, including coatings, sealers, construction grouts, patch and repair mortars, and color hardeners for polished concrete.

"This combination strengthens Laticrete and the L&M brands alike," said David A. Rothberg, chairman and CEO of Laticrete. "Through this acquisition, L&M's brand portfolio will gain access to Laticrete manufacturing capabilities, sales representation, marketing, and support services. Laticrete customers, in turn, will enjoy access to some of the most innovative decorative and restoration products on the market."

Over the past two years, Laticrete has expanded its restoration and decorative product line through strategic acquisitions and partnerships. This acquisition follows the 2011 acquisition of DRYTEK® Flooring Solutions, LLC and formation of the Laticrete Supercap, LLC joint venture.

"My family and I thank our customers, distributors and partners for their many years of support," said Greg Schwietz, owner of L&M. "This is a very exciting time for the L&M brand. I am confident we have found the right company in Laticrete to provide the best future support and growth opportunities."

Under the new ownership, the L&M brand and product portfolio will leverage the many resources and opportunities Laticrete offers, including: nationwide manufacturing facilities, an expanded team of sales representatives, global research and development capabilities, an enhanced architectural presence, and, access to a nationwide distribution system.

L&M's product lines will continue to carry the L&M name, and the company's manufacturing and sales functions will remain in Omaha. The acquisition is expected to take three months. Integration of manufacturing, sales and service functions will occur throughout 2014.

Color Trends Shaping Today’s Masonry Projects
July 2026

Homeowners today are coming into projects with a lot more opinions than they used to have. Between social media, home shows and contractor sites, most customers already have a look in mind before you even quote the job. For masonry contractors, having a

The New Equation for Masonry Profit: Predictable Hardware and Proven Data
July 2026

The masonry industry is built on tradition, but modern growth requires a shift from guesswork to absolute certainty. When we talk about the philosophy that you cannot improve what you do not measure, we are looking at the literal minutes and manpower lost

Owen Heimbach
July 2026

This month, the MCAA had the pleasure of speaking with SkillsUSA First Place Winner Owen Heimbach, a young mason just starting out whose enthusiasm for bricklaying is truly contagious. His passion for the craft was evident throughout our interview.

Backfill Your Foundation
July 2026

I’ve been noticing an uptick in a very specific kind of application lately, and once you see the pattern, you can’t unsee it. The résumé usually reads like a family photo album. “Started helping my dad when I was 15.” “Worked summers, then full time.” “R