Cal Poly Students’ ‘FlipBlock’ Wins Award

Words: Bronzella Cleveland
NCMA 2015 Student Unit Design Competition
Alex Kiefer and Jacob vanDerRoovaart won the 2015 Student Design Competition.

Cal Poly State University students Alex Kiefer and Jacob vanDerRoovaart won the 2015 Student Unit Design Competition with their innovative "FlipBlock" during the National Concrete Masonry Association’s (NCMA’s) Midyear Meeting, August 19 in Montreal.

In this annual NCMA Foundation-sponsored competition, architectural students are challenged with designing a “new” concrete masonry or hardscape unit that can be produced on a block machine or big-board machine.

“Through this process, students learn about the manufacturing process and how to create new block shapes,“ says NCMA Foundation Unit Design Program Chair Frank Werner of Oldcastle Architectural, Inc. “The Foundation has educated more than 3,000 students with this program regarding the design versatility of concrete masonry.  As these young designers continue their education and begin their careers, we want them to keep concrete masonry in the forefront of their works.”

Seven schools participated in the program this year with the top three presenting their block shapes at the Midyear Meeting. In addition to Cal Poly State University, Iowa State University students were awarded second prize and North Carolina State University received third prize.

Click here for more photos of the award winners and participants. To learn more about the annual Student Unit Design Competition, visit the NCMA’s website.

Why "The Software Can't Track That" Is Finally Going Away
August 2026

For as long as specialty contractors have used field software, most of them have kept a workaround somewhere: a spreadsheet on a foreman's laptop, a whiteboard in the trailer, or a text thread where crew leads send block counts at the end of the day becau

Monadnock Building
August 2026

Chicago’s Monadnock Building doesn’t dominate the skyline the way it once did. Surrounded by steel-and-glass towers, the dark brick structure can seem almost understated. But for anyone in the masonry industry, it remains one of the most important buildin

Britt Stokes, Acme Brick’s Director of Marketing, Retires.
August 2026

Fort Worth, Texas – After faithfully serving Acme Brick Company for 40 years, Britt has chosen to retire – although he will still be involved with Acme on various projects. Britt began his career with Acme as staff photographer and through dedicati

The First Paycheck
August 2026

Several years ago, Huntley Brothers hired a young apprentice. It was his first real job, and he had never had a paycheck before. Friday rolled around, and he got paid just like everyone else. Later that day, one of the guys told me something I have never