Echelon Masonry Words: Dan Kamys EchelonMasonry.com Oldcastle Architectural has launched Echelon, a new brand that will encompass the manufacturer’s vast portfolio of masonry products and services. Echelon Masonry will build on Oldcastle’s continuous innovation, with premium architectural block, color variety, full depth and lightweight veneers, high-performance wall systems, and environmental and acoustical performance upgrades. Oldcastle product categories such as Trenwyth Architectural Masonry block; Artisan Masonry Stone Veneers; Quik-Brik concrete masonry brick alternative; Architectural Concrete Masonry Units (regionally produced); Amerimix bagged blends; and Performance Upgrades, such as EnduraMax wall system and InsulTech insulated concrete masonry systems, will be consolidated under the Echelon brand, making them easy to evaluate for any architectural project.