Oldcastle Architectural Introduces Westpeak™ Stone Lightweight Veneer

Words: Bronzella Cleveland
Echelon Westpeak Artisan Lightweight Veneer in Onyx.
Echelon Westpeak Artisan Lightweight Veneer in Onyx.

Oldcastle Architectural has announced the new Westpeak texture to the Artisan Lightweight Veneer family of the company’s Echelon brand at the 2016 AIA Convention in Philadelphia. Echelon’’s latest WestPeak offering, as well as the recently launched Kensley™ Stone, and Hillcrest Stone Lightweight Veneers, underscore the brand’’s focus on continuous innovation, company reps said.

The new Westpeak series, available in color choices of Onyx (a dark grey hue), Magnolia (a lighter white), or Wheat (a medium tan) is the latest addition to Echelon’s Artisan Lightweight Veneer portfolio. Westpeak joins Kensley™ Stone Lightweight Veneer, which debuted in January 2016 and Hillcrest Stone Lightweight Veneer™, which launched in early 2015. All three styles are manufactured with Echelon’’s patented, revolutionary dry-cast system, which creates a natural stone look with integrated color throughout the entire depth of each masonry unit.

Westpeak is a versatile new addition to the Artisan Lightweight Veneer line,” said Ken O’’Neill, EVP, sales, marketing & product development, Oldcastle Architectural. “As with all Artisan products, WestPeak is designed for tight space applications and non-load bearing uses, allowing installers and design professionals the freedom to explore bold designs that accentuate both exterior and interior surfaces.”

For more information about Westpeak and other Artisan lightweight veneers, visit EchelonMasonry.com.

How I plan to live to 130
November 2026

While talking with one of our mechanics about the importance of changing the oil and keeping equipment greased, a thought occurred to me. These simple maintenance habits keep equipment running smoothly and help prevent breakdowns when you can least afford

The Frustration Of Firefighting
November 2026

I find it fascinating what happens when an owner or executive leader walks into a struggling project. Morale picks up. Production improves. People communicate better. Meetings get sharper. Problems that have been sitting around for two weeks suddenly get

Motivate With Money!
November 2026

I get asked about employee incentive and profit-sharing programs with every contractor I coach. Construction business owners seem to be looking for the magic bullet that will motivate their people to work harder and produce more. Some hope that providing

Manufacturer Relationships
November 2026

As a contractor, the last person I wanted to see in my office was a salesman or a sales representative. Now that I better understand being a manufacturer, I see it in a different light. As a contractor, you can control the purchasing of material, understa