Oldcastle APG Adds Industry Veteran to Echelon Masonry Management Team

Words: Bronzella Cleveland
Brenda Harris, Echelon Masonry
Brenda Harris

Oldcastle Architectural (APG) has added industry veteran Brenda Harris to the company’’s management team as director of residential masonry with direct line responsibility to grow market share in the brand’’s masonry cladding space.

With more than 30 years of experience with both hardscape and masonry markets, Harris will take a leadership role with several new product lines, such as the Echelon Masonry Veneers’’ new Be.On Stone, a mechanically fastened (anchored) masonry veneer that has proven to enhance a building’s moisture deflection properties, improve labor efficiencies, reduce jobsite waste, and can be installed in virtually any adverse climate.

“Oldcastle is well known for setting the standard by which products and innovation drive the entire masonry industry forward,” said Harris. “Now with the consolidation of its brands into Echelon Masonry, it was an opportune and truly exciting time for me to join the Oldcastle APG team and help grow this powerful lineup of brands”. “The market is in a stage of evolution where smart brands are deploying new technologies and solutions that will surprise, delight, exceed expectations, and solve challenges.””

Harris began her career at Stewart Building and Roofing Material in Tucson, Ariz. Her career path soon took her to Southern California, where she spent a decade at Orco Block and Hardscape, and more than 11 years leading the sales efforts at the Headwater Stone Division.

Beyond the Block: Aesthetic Innovations in CMU Construction
August 2026

Concrete masonry units (CMUs) have long been a mainstay of construction. They are well known as a “tried and true” material with a long history of high-strength structural performance, affordability, ease of assembly, and a long lifecycle. CMU constructio

The Most Overlooked Profit Center on Your Job Site
August 2026

The real cost of equipment ownership isn't what you pay on day one. It's what happens over the years that follow. The purchase price of a new mortar mixer, grout pump, material handling system, or masonry saw is only part of the investment. What happens

Installation Starts Before the First Course
August 2026

Some of the most expensive masonry installation problems begin long before crews arrive onsite. By the time a project reaches the field, many coordination decisions have already been made. Dimensional conflicts, congested reinforcement, specialty materia

Designing for Performance: Key Considerations for Efficient, Durable Masonry Projects
August 2026

A successful masonry project starts well before the first stone is set. The craftsmanship on site matters, of course, but many of the decisions that shape the final result are made much earlier—during design, detailing, and material selection. Those choic