2017 Brick Trends Show Whites, Thin Brick and Rustic Textures

Words: Bronzella Cleveland

Hot trends in fired clay brick show preferences for whites, greys and lighter colors, thin brick, rustic/weathered textures, and larger brick sizes.

Brick Industry Association (BIA) member manufacturers around the country report that residential and commercial trends include whites, light greys, ivories, rough-hewn textures, glazed brick, and larger brick sizes.

"As an abundant natural resource made in America, brick options continue to evolve for virtually endless aesthetic flexibility," said Ray Leonhard, BIA's president and CEO.

"Our whites, ivories, and light greys are being requested more and more, either as a full project or to complement a darker, more traditional brick on a project," said Dawn Henning, director of marketing and retail sales, General Shale. "Secondly, thin brick is probably the biggest trend that is catching on everywhere. I get requests from all over the world for our thin brick."

In addition to greys and creamy neutrals as a base color, Triangle Brick adds modern farmhouses and bungalows pairing brick with subtle exterior tones. Larger brick sizes also are trending, according to Stephanie Kennedy, marketing manager at Redland Brick Inc., The Belden Brick Company. The company's Cushwa plant (Williamsport, Md.) now offers Molded Roman face brick with longer and more linear dimensions than those of standard modern brick.

Acme Brick Company echoes trending colors, textures and sizes. "We are still seeing a trend to lighter colors or white-washed looking brick," said John Brewer, Acme's Central Texas regional sales manager. "Residentially, King Size brick is still the largest in demand," he said. "Everyone wants a very rustic, beat-up finish."

The Belden Brick Company reports that thin brick and glazed brick also continue to rise, along with clay pavers in diverse sizes. "Thin brick continues to sell," said Mark Britko, Belden's manager, strategic markets, whose company has expanded its glazed brick offerings and capabilities. Trends also include clay paver patterns using other sizes with the normal 4 X 8s.

Recent residential trends also include kitchens, dining rooms and exposed brick walls adjacent to sleek, industrial interior finishes. For more information, see the BIA's trends video below.

https://video214.com/play/O8iY17Q1UVPkqkTOHYFePw/s/dark
Five Truths About Final Brick Cleandown
May 2026

Not all truths are self-evident. Sometimes they’re easy to forget or clouded with misunderstanding. The good news is these truths of final cleandown are not hard to implement on your next project to ensure successfully cleaned and beautiful new brick.

Shelf Angles and Their Impact on Wall Performance
May 2026

Shelf angles have long been a standard component in masonry construction. Installed at the slab edge, they provide support for brick veneer and are often treated as a routine detail. However, as building performance requirements evolve, particularly aroun

The Mason’s Mark: Defining the Craft Through the Trowel
May 2026

Walk onto any job site, from a custom residential chimney to a sprawling commercial block wall, and you will hear it before you see it: the distinctive ring of high-carbon steel striking masonry. The trowel is more than just a mortar scoop; it is the cond

Registration Now Open for the 2026 MCAA Midyear Meeting in San Antonio, Texas
May 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that registration is now open for the highly anticipated 2026 MCAA Midyear Meeting, set to take place in San Antonio, Texas. This exciting event is scheduled from September 13th-1