2017 Brick Trends Show Whites, Thin Brick and Rustic Textures

Words: Bronzella Cleveland

Hot trends in fired clay brick show preferences for whites, greys and lighter colors, thin brick, rustic/weathered textures, and larger brick sizes.

Brick Industry Association (BIA) member manufacturers around the country report that residential and commercial trends include whites, light greys, ivories, rough-hewn textures, glazed brick, and larger brick sizes.

"As an abundant natural resource made in America, brick options continue to evolve for virtually endless aesthetic flexibility," said Ray Leonhard, BIA's president and CEO.

"Our whites, ivories, and light greys are being requested more and more, either as a full project or to complement a darker, more traditional brick on a project," said Dawn Henning, director of marketing and retail sales, General Shale. "Secondly, thin brick is probably the biggest trend that is catching on everywhere. I get requests from all over the world for our thin brick."

In addition to greys and creamy neutrals as a base color, Triangle Brick adds modern farmhouses and bungalows pairing brick with subtle exterior tones. Larger brick sizes also are trending, according to Stephanie Kennedy, marketing manager at Redland Brick Inc., The Belden Brick Company. The company's Cushwa plant (Williamsport, Md.) now offers Molded Roman face brick with longer and more linear dimensions than those of standard modern brick.

Acme Brick Company echoes trending colors, textures and sizes. "We are still seeing a trend to lighter colors or white-washed looking brick," said John Brewer, Acme's Central Texas regional sales manager. "Residentially, King Size brick is still the largest in demand," he said. "Everyone wants a very rustic, beat-up finish."

The Belden Brick Company reports that thin brick and glazed brick also continue to rise, along with clay pavers in diverse sizes. "Thin brick continues to sell," said Mark Britko, Belden's manager, strategic markets, whose company has expanded its glazed brick offerings and capabilities. Trends also include clay paver patterns using other sizes with the normal 4 X 8s.

Recent residential trends also include kitchens, dining rooms and exposed brick walls adjacent to sleek, industrial interior finishes. For more information, see the BIA's trends video below.

https://video214.com/play/O8iY17Q1UVPkqkTOHYFePw/s/dark
The STABILA Force Driven by Operations
July 2025

Leadership In today's competitive business landscape, maintaining an efficient, well-organized warehouse is essential for meeting customer demands and ensuring smooth operations. By implementing effective processes and best practices, businesses can achi

MASONRY STRONG Podcast, Episode 24 Recap: Gary Hensley, VP of Sales at Oldcastle Adams
July 2025

On this episode of the MASONRY STRONG Podcast, Gary Hensley joins Justin in Indianapolis to talk about his story within the masonry industry, how he got started, how he's seen it evolve, and where he sees it going. Why the Masonry Industry? Concrete and

The Enduring Power of Structural Masonry
July 2025

Masonry has been holding its ground for millennia — literally. And thanks to the simple brilliance of arching action, it continues to do so with strength, style, and surprising efficiency. In an era of advanced modeling and fast-moving schedules, one time

Marvelous Masonry: Belém Tower
July 2025

The Belém Tower in Lisbon, Portugal, stands as a testament to stone construction's enduring artistry and technical prowess. Erected between 1514 and 1519, this iconic structure served as a defensive bastion at the mouth of the Tagus River and as a ceremon