2017 Brick Trends Show Whites, Thin Brick and Rustic Textures

Words: Bronzella Cleveland

Hot trends in fired clay brick show preferences for whites, greys and lighter colors, thin brick, rustic/weathered textures, and larger brick sizes.

Brick Industry Association (BIA) member manufacturers around the country report that residential and commercial trends include whites, light greys, ivories, rough-hewn textures, glazed brick, and larger brick sizes.

"As an abundant natural resource made in America, brick options continue to evolve for virtually endless aesthetic flexibility," said Ray Leonhard, BIA's president and CEO.

"Our whites, ivories, and light greys are being requested more and more, either as a full project or to complement a darker, more traditional brick on a project," said Dawn Henning, director of marketing and retail sales, General Shale. "Secondly, thin brick is probably the biggest trend that is catching on everywhere. I get requests from all over the world for our thin brick."

In addition to greys and creamy neutrals as a base color, Triangle Brick adds modern farmhouses and bungalows pairing brick with subtle exterior tones. Larger brick sizes also are trending, according to Stephanie Kennedy, marketing manager at Redland Brick Inc., The Belden Brick Company. The company's Cushwa plant (Williamsport, Md.) now offers Molded Roman face brick with longer and more linear dimensions than those of standard modern brick.

Acme Brick Company echoes trending colors, textures and sizes. "We are still seeing a trend to lighter colors or white-washed looking brick," said John Brewer, Acme's Central Texas regional sales manager. "Residentially, King Size brick is still the largest in demand," he said. "Everyone wants a very rustic, beat-up finish."

The Belden Brick Company reports that thin brick and glazed brick also continue to rise, along with clay pavers in diverse sizes. "Thin brick continues to sell," said Mark Britko, Belden's manager, strategic markets, whose company has expanded its glazed brick offerings and capabilities. Trends also include clay paver patterns using other sizes with the normal 4 X 8s.

Recent residential trends also include kitchens, dining rooms and exposed brick walls adjacent to sleek, industrial interior finishes. For more information, see the BIA's trends video below.

https://video214.com/play/O8iY17Q1UVPkqkTOHYFePw/s/dark
MASONRY STRONG Podcast, Episode 32 Recap: Richard O'Connor, President at Taylor Concrete Products
November 2025

On this episode of the MASONRY STRONG Podcast, Richard O'Connor sits down with Justin in Indianapolis to talk about new advancements being made in masonry, as well as how he got started in this industry.

2026 Masonry Alliance Program Spots Now Open To All Suppliers
November 2025

The Mason Contractors Association of America (MCAA) has officially opened all remaining spots for its 2026 Masonry Alliance Program (MAP) to the public. Following the renewal period for current partners, a limited number of positions are now available.

The QUIKRETE Companies Continues Its Multi-Tiered Involvement in the 2026 Masonry Alliance Program
November 2025

The Mason Contractors Association of America (MCAA) is happy to announce that The QUIKRETE Companies will reaffirm its significant, multi-level commitment for the 2026 Masonry Alliance Program.

AVAILABLE NOW: The GEORGE Wall Evaluation Hardware and Software Kit
November 2025

We're thrilled to announce the launch of the GEORGE Wall Evaluation Kit, a revolutionary all-in-one system built specifically for the entire masonry industry.