Arriscraft Launches Upgraded Website, Releases New Consumer Video

Words: Anonymous Anonymous

April 10, 2017 — Arriscraft, manufacturer of naturally made products that emulate quarried stone, has released a comprehensive, consumer-focused video and launched a newly redesigned website, providing consumers, homebuilders and commercial customers with improved access to the product line and its unique benefits.

Arriscraft's new website
Arriscraft's newly redesigned website.

“Our new site has been redesigned to be more intuitive and mobile responsive than previous versions. And with its upgrades, the website offers quick access to product information, as well as many creative ideas for consumers and designers looking to incorporate our premium stone products,” says Marta Zonneveld, marketing manager. “We are excited to reintroduce our website and use it as a key tool for informing and inspiring homeowners, architects and designers.”

The new website,, showcases improved galleries for both residential and commercial projects. “We’re proud of our high-quality photography, and believe it gives visitors to our site excellent examples of just what can be done with our product lines,” added Zonneveld. Arriscraft has integrated social media share options throughout the site, which is a key planning and research tool for both consumers using Pinterest or professional designers who use other platforms to gather and share design ideas.

The upgraded website includes the full architectural library of brochures, CADD details, hatch patterns and seamless texture files, masonry instructions, technical bulletins, spec and data sheets, plus a growing library of instructional videos. A top-level search function now allows commercial customers simple routes to Arriscraft’s deep product offering, with robust product details (including specs, literature links, gallery access and more) delivered with each search. A dedicated Dealer Login provides instant access for the company’s broad North American network.

Meanwhile, the new comprehensive, consumer-focused video both educates home buyers and supports builders and dealers in communicating the unique qualities and benefits of Arriscraft’s calcium silicate stone products.

“People know just by looking at our stone that it’s beautiful. But there’s much more to the Arriscraft story and how we are unique in the world,” says Zonneveld. “Our Building Smart with Arriscraft video explains how we are different and why we are the leading choice for manufactured stone. We also share the very important inherent benefits of masonry – that every homeowner should know before choosing their exterior.”

The new video covers key topics, including the company’s Natural Process technology, installation overview, inherent product features, competitive comparisons, style selection, as well as the cost benefits of Arriscraft homes. A downloadable version is also available.

Headquartered in Cambridge, Ont., Arriscraft is the stone products group of General Shale, North America’s largest brick, stone and concrete block manufacturer, supplying a wide variety of masonry materials for residential, commercial and specialty architectural projects.

For more information about General Shale, visit For more information about Arriscraft, visit, contact Arriscraft at 800-265-8123 or send a request to

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