General Shale Introduces Impressionist Brick Series

Words: Bronzella Cleveland
General Shale Introduces Impressionist Brick Series

General Shale, a North American brick, stone and concrete block manufacturer, has launched its new Impressionist Brick Series, which provides architects with longer, thinner brick units for unique and sophisticated design options in both commercial and residential projects.

Offered in brown, gray and red tones with two distinct textures, the Impressionist Brick Series is defined by exaggerated unit lengths and shallow face heights. With demand for elongated bricks continuing to grow, this new product line enables architects to bring a fresh dimension to their projects by emphasizing the linearity of a building’s façade, resulting in a dramatic visual presentation.

Whether incorporating the brick with matching mortar for a monolithic effect, using contrasting mortar for visual interest, or mixing brick sizes to achieve a multi-layered pattern, Impressionist’s wider profiles offer more opportunities for architectural designers who seek to establish a distinctively modern look, while retaining all the benefits of masonry walls.

Along with bringing timeless appeal to new residential and commercial builds, the Impressionist Brick Series may also be coordinated with older, historic brickwork to impart a more contemporary aspect to a project, allowing a renovation to successfully bridge the gap between traditional and modern design.

The Impressionist Brick Series is available in Andover, Rothwell and Wexford Fog in a wire-cut texture, and Bedford Brown, Keswick and Manchester in a smooth finish.
For more information, visit www.generalshale.com.

Echelon Masonry Introduces Ashton Brick, Its Latest Line of Artisan Masonry Veneers
April 2025

Echelon Masonry, North America’s leader in architectural masonry products and materials, announces the availability of its newest product line of artisan masonry veneers, Ashton Brick, in select states. Combining a classic brick aesthetic with durable con

MCAA Showcases Innovation at North Florida Masonry Showcase
April 2025

On Friday, April 11th, we had the pleasure of representing the Mason Contractors Association of America and our Outreach and Education Division at the North Florida Masonry Showcase. This event welcomed 15 high school students who demonstrated their growi

Thank You For Bidding In The 2025 Online Auction
April 2025

The MCAA extends a huge thank you to everyone who bid in this year’s online auction. With hundreds of bids on over 150 items, this year’s auction was another huge success. We also want to thank all of our amazing donors who put items up for auction. Wit

Preparing Masonry Jobsites for Summer Weather
April 2025

Spring is in the air, and summer is right around the corner. With that in mind, it’s time for all of us in the masonry industry to start preparing for warmer weather. It is very important that we consider the risks associated with working in the summer he