Curb Appeal That Pays Off: Helping Homeowners Invest Wisely with Stone Veneer

Words: Sarah Lograsso


As a building professional, you know that first impressions start at the curb, and that homeowners are increasingly looking to elevate their homes’ exteriors in ways that are both beautiful and smart. There’s always an opportunity to help clients make informed choices about specific materials that increase their homes’ value and appeal.

According to years of industry data, manufactured stone veneer (MSV) consistently offers one of the best returns on investment for exterior remodeling projects. With its realistic look, streamlined installation and design versatility, MSV is an easy sell when clients are seeking high-impact upgrades that make their homes stand out and provide a future ROI.

Why MSV is a Smart Exterior Upgrade
Homeowners today want more than just a facelift – they want lasting materials that add functionality, reduce maintenance and support their home’s overall equity. MSV checks all those boxes. While it reflects the authentic appearance of natural stone, it’s lighter, easier to install, and suited for a wide range of exterior surfaces. You can help homeowners visualize how and where MSV can enhance their home’s exterior – whether they’re planning a full renovation or a smaller application that adds curb appeal ahead of resale.

Guide Clients with These Smart MSV Applications
Surrounds for Garages or ADUs
Framing a garage door or accessory dwelling unit (ADU) exterior with manufactured stone veneer adds instant curb appeal and architectural interest. It’s a simple upgrade that helps these structures blend seamlessly with the main home while elevating the overall design.

Archways and Accents
Suggest incorporating MSV into archways or the lower third of the home’s front elevation. A stone accent along the façade brings dimension and texture, which is especially important for homes with flat siding or stucco. Masons can work with clients to choose a complementary profile and grout style that fits with the home’s character.

Garden and Driveway Walls
Short stone walls bordering driveways or flower beds create functional zones while adding structure to the landscape. These projects are great upsells that can increase visual impact without major renovation on the home itself.

Outdoor Living Features
Stone veneer is a go-to choice for outdoor fireplaces, kitchen islands and patio backdrops. For homeowners upgrading their backyard entertaining space, these features not only improve daily living but also increase the perceived value of the property.

Installation Tips to Share with Homeowners
Helping clients understand the aesthetic and functional considerations of MSV can go a long way in guiding their decisions. Share these insights for a successful installation:

  • Profile Matters: Recommend stone and brick profiles that complement the architecture and scale of the home. Linear stone and brick styles work well on modern builds, while rugged or rough-cut stone feels right at home on traditional or farmhouse-style properties.

  • Grout Makes a Difference: Walk clients through grout and joint options. Tight-fit styles offer a clean, contemporary look, and wider joints with more grout appearance brings a rustic, traditional feel. The grout color and application style can dramatically alter the appearance of the finished project, so testing them on a small sample wall is your best bet.

  • Blend with Other Materials: If the home features wood, brick or stucco, show clients how MSV can be layered with existing textures to create a cohesive design.
A Win-Win for Pros and Property Owners
MSV is more than an aesthetic upgrade – it’s a long-term investment for homeowners and a valuable service opportunity for pros. By guiding clients through smart exterior applications of manufactured stone veneer, you’re helping them boost curb appeal, increase their home’s value, and enhance durability for years to come.



About: MAP Partner
Midyear - A Well-Earned Reward
August 2025

As managers or owners involved in the masonry industry, there are of course some perks that land on your plate. Such as a lot of extended workhours, calls, texts, and emails on weeknights or on weekends. The stresses, anxieties, pressures, and responsib

Dick Dentinger
Convention
Read More
GEN NXT: Ashley Harris
August 2025

This month, the MCAA had the chance to talk with Ashley Harris from Washington, a mason who is determined by doubters and her ability to prove people wrong. Read about her story and why she chose masonry over any other trade. Ashley found her calling in

Justin Stengel
GEN NXT
Read More
Masonry in the Media: Amber Palace, Brandenburg Gate, & More
August 2025

The impressive masonry structures around the world make up the scenery in each of these films as they can transport the audience to the past or demonstrate the strength of timeless masonry to the viewer at home. Each structure adds to the stories they are

Lily Burger
Masonry in the Media
Read More
Outreach Outlook: Back to School and Building Stronger Together
August 2025

As the summer winds down and we turn the page toward a new academic year, I hope everyone had an opportunity to rest, recharge, and reconnect with family and friends. These quiet moments help us return to our work with a renewed sense of purpose and energ

Robert Melgaard
Outreach Outlook
Read More
Interested in working with us? Learn about and join the Masonry Alliance Program →